Advertising in Google Maps
Advertising in Google Maps by Spilno Agency is about transparency and focus on marketing budget return on investment
Spilno Agency is a certified Google Partner agency
Reviews and certificates
Spilno Agency is a partner of Google
Spilno Agency is in the top 100 Freelancehunt contractors for Google Ads, lead generation, targeted advertising and SMM services
Reviews about us on the Clutch platform
Plan for setting up advertising on Google Maps
1. Google Analytics settings 4:
- Installing the Google Tag Manager (hereinafter referred to as GTM) code.
- Integration of Google Analytics 4 (hereinafter referred to as GA4) code.
- Setting up the GA4 tracking code.
- Setting up conversion tracking with Google Tag Manager and transferring conversion data to GA4.
2. Create and configure your Google My Business profile:
- Create a profile:
- Business registration and verification.
- Filling in the full information about the company (name, address, opening hours, phone number, website).
- Add categories that most accurately describe your business.
- Profile optimisation:
- Choose the best category.
- Add attributes (for example, ‘delivery’, ‘parking’).
- Filling in the ‘About’ section with detailed information.
- Filling in visual content:
- Uploading high-quality photos of the interior, exterior, goods or services.
- Use the ‘Posts’ function to publish relevant information.
3. Create and configure ads in Google Ads:
- Creating an advertising campaign.
- Creating ads.
- Expanding ads.
- Setting up a bidding strategy.
- Setting up conversion tracking.
- Integration with Google My Business.
Case studies
Case study of service stations and car services promotion
Result: 250 leads per month using Google Ads and Meta Ads.
Case study of a logistics company promotion
The result: a 2-fold reduction in the price of applying for the company’s services.
More cases and examples of our work are available on our Spilno Blog.
Our difference from others is transparency and marketing ROI
Before starting work, we always make sure to set up transparent processes that will help us clearly understand the effectiveness of the advertising campaign.
Our actions are focused on improving client business performance: the number of orders and customers, their price, profit and revenue.
“The goal of our joint work is to get the maximum profit for the business from the marketing budget.”
Valerii Krasko, founder of the digital marketing agency Spilno Agency
Why work with us
Transparent work
Before starting work, we build transparent reporting where businesses can see the business performance of an advertising campaign.
Analytical approach
We make decisions based on data, both historical and self-collected. Any changes should be made based on data, not for the sake of change.
Focus on ROI
Any advertising campaign should generate leads, customers, or revenue.
Consultation of a marketer:
Consultation with a marketer
Frequently asked questions about advertising on Google Maps
Which business is best suited for Google Maps advertising
Google Maps advertising is best suited for local businesses. They usually provide services not all over Ukraine or the city, but in districts or points of the city. But it is important for almost any business to promote itself on Google Maps.
What businesses most often advertise on Google Maps?
These are businesses where location is important to the customer. These include car repair shops, barbershops, restaurants, cafes and coffee shops. They can also include translation agencies and bureaus, lawyers, lawyers and notaries. This is not a complete list of industries that should advertise on Google Maps.
Can I advertise on Google maps if I don’t have a website?
Yes, you can advertise your business on Google Maps even if you don’t have a website. To do this, you can create a business card in the Google My Business service. This will be enough for users to see your business advertised, not your website. In this case, users will see the most important information about your business. This includes the industry, services, and opening hours. Also, how to get to you and your address.
How the price of advertising on Google Maps is built?
The price is built in a standard way as in the entire Google Ads service – it is an auction. You will pay for each opening of your business card.
How to make sure that the agency has experience in launching this type of advertising?
The easiest thing you can do is to ask for examples of work (cases) where a marketing agency has placed a business in maps. This will be a proof of experience. You can also ask the agency or freelancer to provide Google certificates. They also confirm the agency’s or freelancer’s ability to manage Google Ads advertising.
How to advertise on Google Maps
You can’t directly place ads on Google Maps in the traditional sense of banner ads or sponsored listings within the map interface.
However, you can significantly increase your visibility on Google Maps through these strategies:
1. Google My Business (GMB) Optimization:
- Claim and Verify Your Profile: Ensure your business has a complete and accurate GMB profile.
- Optimize Your Profile:
- Use relevant keywords in your business name, description, and service areas.
- Add high-quality photos and videos.
- Encourage customer reviews.
- Keep your profile updated with hours, contact information, and special offers.
2. Google Ads with Location Extensions:
- Create Search Ads: Run targeted search ads on Google.
- Use Location Extensions: Add location extensions to your search ads to display your business address, phone number, and a link to your Google Maps listing. This increases your visibility in local search results and on Google Maps.
3. Performance Max Campaigns:
- Leverage AI: Performance Max campaigns use Google’s AI to automatically show your ads across various Google properties, including Google Maps, Search, YouTube, and Display.
- Focus on Goals: Define your campaign goals (e.g., website clicks, store visits) and let the AI optimize your ads for the best results.
4. Local SEO:
- Build Local Citations: Get your business listed on local directories and citation websites.
- On-Page Optimization: Optimize your website for local search terms.
Key Considerations:
- Target Audience: Define your ideal customer and tailor your campaigns to their location and interests.
- Budget: Determine your advertising budget and allocate it effectively across different channels.
- Tracking and Analysis: Monitor your campaign performance and make adjustments as needed to improve results.
By implementing these strategies, you can significantly increase your visibility on Google Maps and attract more local customers to your business.