What is the Google Search Console statistics report?

The GSC statistics report (also called the Search Analytics or Performance report) shows how your site performs in Google Search: total clicks, impressions, average CTR, and average position for queries, pages, countries, and devices over a selected date range.

How to analyze impressions vs clicks in Google Search Console?

Compare impressions (how often your pages appear in search) vs clicks. High impressions with low CTR indicate you rank in search but your title/meta description isn't compelling enough. Prioritize these pages for title/description optimization to improve click-through rates.

What data is available in Google Search Console Performance report?

GSC Performance report shows: search queries triggering your site, landing pages receiving organic traffic, geographic distribution of searches, device breakdown (mobile/desktop/tablet), and search type (web, image, video, news). Data covers up to 16 months.

How to use GSC data to improve SEO?

Key actions from GSC data: identify queries where you rank 8–20 (optimize content to reach page 1), find pages with high impressions but low CTR (improve meta titles), check for mobile usability issues, and monitor Core Web Vitals failing pages.

How often is Google Search Console data updated?

GSC performance data is typically delayed by 2–3 days. The data shown is not real-time. For long-term trends, filter by custom date ranges. The 16-month data window allows year-over-year comparison of organic performance.

Instructions

Google Search Console Introduces New “Statistics” Report

Author Буряк Марія | 30 Apr 2026 Updated: 06 May 2026 | 4 min read 0 views

A new report – “Statistics” – has appeared in Google Search Console, where you can view additional information for 7, 28 days, and the last 3 months.

Available reports:

Your Content:

Most popular content.
Content with increasing popularity.
Content with decreasing popularity.

Queries leading to your site

Most popular.
Queries with increasing popularity.
Queries with decreasing popularity.

How can this be used?

Monitor content with decreasing popularity and assign your SEO specialist the task of updating the content.
Monitor content with increasing popularity, and if you hold low positions for these pages, assign your SEO specialist the task of optimizing them.

Read more about Google Search Console features here.

If you are not doing SEO for your website, we recommend starting with the ROI-oriented agency Spilno Agency – https://spilnoagency.com.ua/

Frequently Asked Questions

How can I learn more about this topic?

We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

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Yes, you can reach out to our team for a free consultation through the contact form on our website. We’ll help you find the best solution for your business needs.