Setup Google Analytics 4
Digital marketing agency Spilno Agency has extensive experience in installing, configuring, and implementing business indicator tracking.
Spilno Agency is a certified Google Partner agency
Reviews and certificates
Spilno Agency is a partner of Google
Spilno Agency is in the top 100 Freelancehunt contractors for Google Ads, lead generation, targeted advertising and SMM services
Reviews about us on the Clutch platform
Case studies
Case study of service stations and car services promotion
Result: 250 leads per month using Google Ads and Meta Ads.
Case study of a logistics company promotion
The result: a 2-fold reduction in the price of applying for the company’s services.
More cases and examples of our work are available on our Spilno Blog.
Our difference from others is transparency and marketing ROI
Before starting work, we always make sure to set up transparent processes that will help us clearly understand the effectiveness of the advertising campaign.
Our actions are focused on improving client business performance: the number of orders and customers, their price, profit and revenue.
“The goal of our joint work is to get the maximum profit for the business from the marketing budget.”
Valerii Krasko, founder of the digital marketing agency Spilno Agency
Why work with us
Transparent work
Before starting work, we build transparent reporting where businesses can see the business performance of an advertising campaign.
Analytical approach
We make decisions based on data, both historical and self-collected. Any changes should be made based on data, not for the sake of change.
Focus on ROI
Any advertising campaign should generate leads, customers, or revenue.
Consultation of a marketer:
Consultation with a marketer
Questions about setting up GA4
What is Google Analytics 4?
Google Analytics 4 (GA4) is an updated version of Google’s popular web analytics platform that replaced Universal Analytics (UA). It offers a number of new features and capabilities. This makes it more flexible and convenient for tracking user behavior in the modern digital environment.
What is the difference between Google Analytics 4 (GA4) and Google Analytics Universal?
Краще зрозумійте свою аудиторію: GA4 надає глибше розуміння того, як користувачі взаємодіють з вашим сайтом чи додатком. Воно показує, звідки вони приходять і що вони роблять.
Виміряйте ефективність маркетингових кампаній: GA4 може допомогти вам відстежувати конверсії ваших маркетингових кампаній. Це також дозволяє відстежувати рентабельність інвестицій (ROI). Завдяки цьому ви можете побачити, що працює, а що ні.
Оптимізуйте свій сайт чи додаток: GA4 може допомогти вам визначити проблемні місця на вашому сайті чи в додатку. Внесіть зміни, які покращать досвід користувачів. Це також збільшить конверсії.
What user tracking features does Google Analytics 4 provide?
An event-based model: GA4 tracks user interactions as events. This gives a clearer picture of their journey through the site or app. This is in contrast to UA, which focused on sessions and pages.
Unified tracking: GA4 can collect data from websites, mobile apps, and other platforms, giving a comprehensive view of user behavior.
Artificial intelligence: GA4 uses machine learning to generate reports and insights. This helps marketers better understand their audience. It also allows them to optimize their campaigns.
Privacy protection: GA4 is designed with privacy in mind, offering features like cookie-free tracking and data modeling.
What regions do you work with?
The main region of business promotion of our digital agency is Ukraine, namely the cities of Kyiv, Kharkiv, Dnipro, Odesa, Lviv and other cities of Ukraine. We also have experience in online business promotion in the US, Canada, Germany and other European regions.
Are there any alternative services that can replace GA4?
For example, Spilno Agency often uses the Microsoft Clarity service as a supplement to GA4. It provides additional information that GA4 doesn’t, such as heat maps and records of visitors and their actions on the site.