Google Shopping Ads
Google Shopping advertising from Spilno Agency is transparency and focus on the return on marketing budget
Reviews and certificates
Spilno Agency is a Google partner
Spilno Agency is among the top 100 Freelancehunt contractors for Google Ads, lead generation, targeted advertising and SMM services
Reviews about us on the Clutch platform
Stages of setting up and maintaining advertising in Google Shopping
1. Setting up Google Shopping campaigns:
- Create and set up a Google Shopping (Merchant) account.
- Analyze and customize the product feed.
- Connect your Google Shopping account with Google Analytics 4.
- Connect Google Shopping (Merchant) with Google Ads.
- We will set up Google Shopping campaigns and Perfomance Max campaigns.
- We will hand over the advertising campaigns to the client.
2. Setting up Google Analytics 4:
- Installing the Google Tag Manager (hereinafter referred to as GTM) code.
- Integration of Google Analytics 4 (hereinafter referred to as GA4) code.
- Setting up the GA4 tracking code.
- Setting up conversion tracking with Google Tag Manager and transferring conversion data to GA4.
3. Managing Google Shopping campaigns:
- We create, configure, and take responsibility for the effectiveness of the advertising campaign.
- We provide accurate reporting on revenue using the Ecommerce Google Analytics 4 setup.
- In case of blocking or other problems in your account, we solve them as part of our services.
Certificates from Google Ads
All certificates of our specialists can be viewed here.
Case studies
Case of promotion of service stations and car services
Result: 250 leads per month using Google Ads and Meta Ads.
Case of promotion of a logistics company
Result: reduction in the price of applying for the company’s services by 2 times.
More cases and examples of our work can be found on our Spilno Blog.
Our difference from others is transparency and marketing payback
Before starting work, we always make sure that we have set up transparent processes that will help you clearly understand the effectiveness of your advertising campaign.
Our actions are focused on improving the client’s business performance: the number of orders and customers, their price, profit, and revenue.
“The goal of our joint work is to maximize the profit for the business from the marketing budget.”
Valeriy Krasko, founder of digital marketing agency Spilno Agency
Why work with us
Transparent work
Before starting work, we build transparent reports where businesses can see the business performance of an advertising campaign.
Analytical approach
We make decisions based on data, both historical and collected independently. Any changes should be made based on data, not for the sake of change.
Focus on payback
Any advertising campaign should generate leads, customers, or revenue.
Consultation with a marketer:
Consultation with a marketer
Questions about the Google Shopping advertising service
What is Google Merchant Center and what does it do?
Google Merchant Center is a free tool from Google. It allows online stores and other merchants to create and manage their product feeds. It’s like a virtual catalog where you describe your products in detail: names, prices, descriptions, images, etc.
The main functions of Merchant Center:
- Creating and managing a feed: You upload information about your products in a format that Google understands.
- Website verification: You confirm that you are the owner of the website where these products are sold.
- Connect to Google Ads: You can create advertising campaigns in Google Ads using data from Merchant Center.
- Analytics: You get detailed statistics on how users interact with your ads.
Benefits of using Merchant Center:
- Increase in sales: High-quality ads on Google Shopping can lead to increased sales.
- Increased visibility: Your products become more visible to potential customers.
- Increased traffic to your website: More people will learn about your store and visit your website.
Read more about Google Merchant on our blog.
Difficulties with setting up ads in Google Shopping (Google Merchant Center) and unlocking your account
Here are some of the most common problems that lead to feed, account, or ad blocking that companies face:
Product rejections: frequent product rejections due to non-compliance with policies can lead to traffic loss.
Creating and optimizing a data feed:
Data quality: Lack of detailed and accurate information about products (names, prices, descriptions, availability) can lead to feed rejections. Incorrect attributes can also lead to poor ad quality.
Feed structure: difficulty in creating the right feed structure according to Google’s requirements, especially for large product catalogs.
Google policies:
Constant policy changes: Google Shopping policies are constantly updated, which requires businesses to constantly monitor and adapt.
We have created a guide on how businesses can unblock their Google Merchant Center account on their own. Read more in our article.