Facebook advertising agency
Facebook advertising agency Spilno Agency is an ROI-oriented agency that focuses on building transparency in the work and focuses on returning the marketing budget.
Digital agency Spilno Agency has extensive experience in Facebook advertising
Reviews and certificates
Spilno Agency is a partner of Google
Spilno Agency is in the top 100 Freelancehunt contractors for Google Ads, lead generation, targeted advertising and SMM services
Reviews about us on the Clutch platform
Facebook advertising plan
Google Analytics settings 4 (if we drive traffic to the site):
- Installing the Google Tag Manager (hereinafter referred to as GTM) code.
- Integration of Google Analytics 4 (hereinafter referred to as GA4) code.
- Setting up the GA4 tracking code.
- Setting up conversion tracking with Google Tag Manager and transferring conversion data to GA4.
2. Setting up advertising on Facebook:
- We set up advertising goals: sales, leads, traffic, etc.
- Create an audience: age, interests, behavior.
- Choose a creative format: images, videos, carousel.
- Upload and create creatives.
- Set up a budget.
- Choose targeting: geolocation, devices.
- We set up placement networks: Facebook, Instagram.
- We launch the campaign.
3. Optimize Facebook ads:
- We collect campaign statistics.
- We reallocate the budget.
- Update graphic creatives.
- Create new text creatives.
- Add new audiences and disable the ones that don’t work.
- We update the remarketing list.
- We conduct a/b testing.
- Reporting.
Case studies
Case study of service stations and car services promotion
Result: 250 leads per month using Google Ads and Meta Ads.
Case study of a logistics company promotion
The result: a 2-fold reduction in the price of applying for the company’s services.
More cases and examples of our work are available on our Spilno Blog.
Our difference from others is transparency and marketing ROI
Before starting work, we always make sure to set up transparent processes that will help us clearly understand the effectiveness of the advertising campaign.
Our actions are focused on improving client business performance: the number of orders and customers, their price, profit and revenue.
“The goal of our joint work is to get the maximum profit for the business from the marketing budget.”
Valerii Krasko, founder of the digital marketing agency Spilno Agency
Why work with us
Transparent work
Before starting work, we build transparent reporting where businesses can see the business performance of an advertising campaign.
Analytical approach
We make decisions based on data, both historical and self-collected. Any changes should be made based on data, not for the sake of change.
Focus on ROI
Any advertising campaign should generate leads, customers, or revenue.
Consultation of a marketer
Consultation with a marketer
Frequently asked questions about Facebook advertising
What industries are best suited for Facebook advertising?
Facebook advertising is suitable for many businesses. Beauty salons, fitness clubs, and massage parlors often use this type of advertising. Also, clothing, footwear, accessories, and other stores can use advertising effectively.
What budget do you need to have to launch Facebook ads?
The price of advertising on Facebook is formed by auction, so it’s impossible to say in advance what the price of advertising will be. But the agency can advise you. They can tell you what budget your competitors are using. Or what budget you need to attract the number of customers you need. It is better to start from these indicators.
How to track the effectiveness of social media advertising and Facebook?
The price of advertising on Facebook is formed by auction, so it’s impossible to say in advance what the price of advertising will be. But the agency can advise you. They can tell you what budget your competitors are using. Or what budget you need to attract the number of customers you need. It is better to start from these indicators.
How to track the effectiveness of social media advertising and Facebook?
It all depends on which advertising tools you will use. If you will be directing users to your website, first prepare it for tracking users and orders. This can be set up with Google Analytics 4 or Ecommerce Google Analytics 4. We wrote an article about this on our blog.
If you run ads on a Facebook business page, it is very important to set up the correct work with leads. They “fall” into the account. This can be done with the help of a lead funnel. This Facebook functionality is provided specifically to track the effectiveness of advertising campaigns. Such campaigns drive traffic not to the business website, but to the company’s Facebook business page.
If I’m launching advertising for the first time, is Facebook advertising the right choice for me?
If you have never used customer acquisition services, we recommend that you start with Google Ads search advertising. Users on Google search are one step closer to ordering a service or buying a product. Usually, but not always, Google Ads ads work better than Facebook ads.