Instagram advertising agency
Spilno Agency is an ROI-oriented agency that specializes in Instagram advertising. We build transparent work with a focus on the return on marketing budget.
Spilno Agency is an ROI-oriented agency that specializes in Instagram advertising
Reviews and certificates
Spilno Agency is a partner of Google
Spilno Agency is in the top 100 Freelancehunt contractors for Google Ads, lead generation, targeted advertising and SMM services
Reviews about us on the Clutch platform
Instagram advertising plan
1. Google Analytics settings 4 (if you are advertising on the site):
- Installing the Google Tag Manager (hereinafter referred to as GTM) code.
- Integration of Google Analytics 4 (hereinafter referred to as GA4) code.
- Setting up the GA4 tracking code.
- Setting up conversion tracking with Google Tag Manager and transferring conversion data to GA4.
2. Setting up advertising on Instagram:
- We set up advertising goals: sales, leads, traffic, etc.
- Create an audience: age, interests, behavior.
- Choose a creative format: images, videos, carousel.
- Upload and create creatives.
- Set up a budget.
- Choose targeting: geolocation, devices.
- We set up placement networks: Facebook, Instagram.
- We launch the campaign.
3. Optimize Instagram ads:
- We collect campaign statistics.
- We reallocate the budget.
- Update graphic creatives.
- Create new text creatives.
- Add new audiences and disable the ones that don’t work.
- We update the remarketing list.
- We conduct a/b testing.
- Reporting.
Case studies
Case study of service stations and car services promotion
Result: 250 leads per month using Google Ads and Meta Ads.
Case study of a logistics company promotion
The result: a 2-fold reduction in the price of applying for the company’s services.
More cases and examples of our work are available on our Spilno Blog.
Our difference from others is transparency and marketing ROI
Before starting work, we always make sure to set up transparent processes that will help us clearly understand the effectiveness of the advertising campaign.
Our actions are focused on improving client business performance: the number of orders and customers, their price, profit and revenue.
“The goal of our joint work is to get the maximum profit for the business from the marketing budget.”
Valerii Krasko, founder of the digital marketing agency Spilno Agency
Why work with us
Transparent work
Before starting work, we build transparent reporting where businesses can see the business performance of an advertising campaign.
Analytical approach
We make decisions based on data, both historical and self-collected. Any changes should be made based on data, not for the sake of change.
Focus on ROI
Any advertising campaign should generate leads, customers, or revenue.
Consultation of a marketer:
Consultation with a marketer
Frequently asked questions about advertising on Instagram
What industries are best suited for Instagram advertising?
This service is suitable for businesses that sell goods or services. These products or services can be easily demonstrated in photos or videos. Businesses have a visually appealing product or service. They have a target audience that is active on Instagram. According to Instagram, 71% of Instagram users use the app every day. If your target audience is active on Instagram, advertising on this social network can be an effective way to reach them.
What industries should Instagram targeted ads be used for?
- Fashion and beauty brands.
- Restaurants and cafes.
- Beauty salons and fitness centers.
- Businesses that sell goods for home and leisure.
- Other types of business.
If your business industry is not on this list, it doesn’t mean that Instagram advertising won’t be effective for you. The best way to check if Instagram ads bring you customers at the right price is to test run your ads.
How much does Instagram advertising cost?
The price of advertising on Instagram is formed by auction. This is the same as advertising on Facebook and Google Ads. Therefore, it is impossible to say exactly how much advertising will cost you in advance. But you can predict the budget you need to generate leads.
What is the price of Instagram advertising and agency services?
We can’t give you a clear price in advance until we assess the scope of work and the tasks you set. Therefore, the best way to make an estimate is to have a meeting with us. At that meeting, we will be able to estimate the scope of work. This includes setting up targeted advertising on Instagram. Also, optimizing and setting up conversion tracking, as well as tracking revenue indicators for online stores.
What is important to prepare before you start advertising on Instagram?
Before starting any advertising campaign, including Instagram Ads, we recommend that you set up proper lead and customer tracking. If you don’t, you won’t be able to clearly understand the effectiveness of your advertising campaign. This makes it difficult or impossible to track the effectiveness of this channel.