How to track messenger inquiries in Google Analytics 4?

Messengers are gaining popularity, and the number of business processes built around them is increasing. Recently, we often encounter requests for transparent tracking of advertising campaign effectiveness when inquiries or client communication occur via messengers. This creates problems with tracking client inquiries and subsequently evaluating the effectiveness of advertising campaigns.

If a small portion of such inquiries is not a problem, what should be done and how to evaluate an advertising campaign if purchases via Telegram or Viber constitute a significant part (more than 30%)?

Until recently, we couldn’t solve this problem. Less experienced specialists suggest measuring transitions or clicks on a link leading to a messenger, but this is not effective and provides no useful information, as the number of clicks on a link differs significantly from the number of clients or valuable inquiries in Telegram or Viber.

But now there’s a ready-made solution from our partners – the Ringostat service. Their solution allows for establishing a transparent system for tracking client inquiries in messengers and clearly identifying the channel that brought such a user. Currently, the service supports tracking in 3 messengers:

• Telegram
• Viber
• Facebook Messenger

How does messenger tracking work: Telegram or Viber?

In short, when a user on your website transitions to a messenger and starts a conversation with a manager, this event is recorded in the Ringostat service and transmitted to Google Analytics. In turn, you can then transmit this to Google Ads.

Thus, businesses can track not just transitions to Telegram, but specifically initiated conversations, which is a much more accurate metric for measuring the effectiveness of advertising campaigns.

What do the statistics look like when tracking Telegram?

The image shows the channel and source from which the inquiry originated – these are the most important data for tracking. There is also the inquiry time, messenger icon, and user login.

In addition, you gain a database of inquiries stored in a structured format, which you can use in the future.

If you are interested in setting up effective tracking for your advertising campaign and clearly seeing inquiry channels in Telegram or Viber, our digital marketing agency Spilno Agency can help you. Leave an application on our website – https://spilnoagency.com.ua/

Frequently Asked Questions

How does messenger tracking work: Telegram or Viber?

In short, when a user on your website transitions to a messenger and starts a conversation with a manager, this event is recorded in the Ringostat service and transmitted to Google Analytics. In turn, you can then transmit this to Google Ads.

What do the statistics look like when tracking Telegram?

The image shows the channel and source from which the inquiry originated – these are the most important data for tracking. There is also the inquiry time, messenger icon, and user login.