Case studies
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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Google Merchant Center — an effective tool for online shopping
Google Merchant Center (GMC) in 2026: complete guide to Merchant Center Next, product feed, free listings, AI Overviews…
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What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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Monetization on TikTok: How It Works
Tiktok live gifts monetization ukraine tiktok live gifts monetization ukraine is a key question searched daily on Google.…
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Complete Guide to Google My Business (Google Business Profile)
Google My Business service (new name Google Business Profile) is very often used by marketers or advertising specialists.…
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The Perfect SEO URL: Structure, Rules & Checklist
What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…
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Functional Responsibilities of an SEO Specialist: A Detailed Overview
Roles of seo roles of seo is a key question searched daily on Google. In this guide —…
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How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
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Case studies
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
Instructions
Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
Instructions
Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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How to launch ads on Google Maps: a complete beginner’s guide (2026)
Step-by-step guide to launching Google Maps ads: formats (Promoted Pin, Map Search Ads, Place Sheet), Performance Max for…
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How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
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How Performance Max campaigns work in Google Ads: a guide for first-time advertisers
How Performance Max campaigns work in Google Ads — the algorithm, asset groups, metrics (CTR, CPA, ROAS, tROAS),…
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Google’s official statements on what affects ranking: a 1998–2026 deep dive
A chronological deep dive into Google's official statements on ranking factors — from PageRank (1998) to AI Overviews,…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide
What ROAS, ROMI, ROI, CTR, CPC, CPA, LTV and 30+ other digital marketing metrics actually mean. Formulas, 2025–2026…
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The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage
The marketing funnel isn’t a textbook abstraction — it’s a map of real user decisions: from the moment…
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SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…
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Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It
A deep dive into Hotline.ua advertising in 2026: market relevance for online stores, CPC and CPA pricing, product…