Analytics
Google Analytics: What is Client-ID and User-ID and How to Use Them
Client-ID and User-ID in GA4 are two different identifiers. Client-ID is stored automatically in the _ga cookie; User-ID…
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Analytics
Analytics
SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
Analytics
GA4 Extract Data from Your Page: Automatic Event Tracking Without Code
Google Analytics 4 introduced Extract data from your page. Automatic data extraction from HTML elements or JS variables…
Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
Analytics
Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
Analytics
Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application
Attribution in digital marketing is the process of determining the value of each marketing channel in the user’s…
Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…