Marketing Learning

Marketing Specialist Course

A step-by-step digital marketing course — from foundations to KPIs and analytics.

54 articles · 3 levels

01

Beginner

What is Marketing

01 Who is a marketer and what does a marketer do in 2026 11 min read 02 What is Advertising and Digital Advertising: Types, Channels and How to Choose in 2026 10 min read 03 What is a Blog and Why Does Your Business Need One 7 min read 04 Goal Setting with the SMART System 7 min read 05 How to choose a digital marketing contractor? 6 min read

Target Audience

01 How to Define Your Target Audience? Step-by-Step TA Analysis by Spilno Agency 5 min read 02 What is B2B Sales? Complete Guide 2026 — Strategy, Marketing & Funnel Analysis 7 min read

Traffic Channels (overview)

01 What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide 10 min read 02 What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide 13 min read 03 How to Promote a Website in Google: 4 Ways That Work in 2026 13 min read
02

Intermediate

Google Ads

01 Google Ads Specialist: Who They Are and What Their Responsibilities Are 6 min read 02 How Performance Max campaigns work in Google Ads: a guide for first-time advertisers 12 min read 03 How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide 12 min read 04 How to launch ads on Google Maps: a complete beginner’s guide (2026) 13 min read 05 Google Ads keyword match types: a guide for first-time advertisers (2026) 9 min read 06 Why I can’t see my ads on Google 6 min read

Meta & TikTok

01 Who is an SMM Specialist and Their Functional Responsibilities 5 min read 02 How to Access Facebook or Meta Ads Ad Account 4 min read 03 How to Grant Access to a Facebook Ad Account and Other Questions About Meta Business Suite 8 min read 04 How to add a card to your Facebook ad account 5 min read 05 Meta Pixel Gets AI Update: Automatic Enrichment of Page and Product Data 3 min read 06 Promoting a Tire Retail Store on Facebook and Instagram 4 min read

Ecommerce Advertising

01 Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok) 13 min read 02 Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It 13 min read 03 Google Merchant Center — an effective tool for online shopping 10 min read 04 How to unlock Google Merchant Center on your own? 9 min read

Local Advertising

01 What is Google My Business (Google Business Profile)? 5 min read 02 Case study: GBP for Beauty Studio in the US 5 min read 03 How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide 9 min read

Other Channels

01 Telegram Ads Advertising: Sale of a Land Plot 5 min read 02 What is Call Tracking and Why Implement It During an Advertising Campaign 10 min read 03 Auto-posting Services: What Are They and Why Do You Need Them? 248 min read
03

Advanced

Google Analytics 4

01 Google Analytics 4 Setup Checklist: A Detailed Guide with Problem Examples and Explanations 9 min read 02 Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide 11 min read 03 Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template 10 min read 04 GA4 Extract Data from Your Page: Automatic Event Tracking Without Code 3 min read 05 Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide 8 min read 06 How to track messenger inquiries in Google Analytics 4? 4 min read 07 Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude 7 min read 08 How to connect Google Search Console to Google Analytics 4 5 min read

Attribution & Tracking

01 Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application 11 min read 02 Conversion Linker — What It Is and How and When to Set It Up via GTM 10 min read

KPIs & Funnel

01 ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide 13 min read 02 The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage 13 min read 03 How to create a high-quality report on digital marketing channels 7 min read 04 How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains 5 min read

Google Tag Manager

01 What Is Google Tag Manager and Why You Need It in 2026 9 min read 02 Terms of reference for installing the Google Tag Manager (GTM) service code 5 min read 03 How to Grant Access to Google Tag Manager 5 min read

Advanced Techniques

01 Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast 11 min read 02 Apix Drive Review: Automating Integrations for Google Ads and Meta Ads 6 min read 04 tl;dv Review 2026: AI Meeting Recorder for Zoom & Google Meet 11 min read 05 How real-world businesses are transforming with AI – with 50 new stories 49 min read 06 What is Upwork and How Does It Work? A Guide for Freelancers 12 min read