Marketing Learning

Marketing Specialist Course

A step-by-step digital marketing course — from foundations to KPIs and analytics.

53 articles · 3 levels

01

Beginner

What is Marketing

01 Who is a marketer and what does a marketer do in 2026 12 min read 02 What is Advertising and Digital Advertising: Types, Channels and How to Choose in 2026 11 min read 03 What is a Blog and Why Does Your Business Need One 8 min read 04 SMART Goals: The Complete Guide for European Businesses 2026 20 min read 05 How to Choose a Digital Marketing Contractor — Guide 2026 11 min read

Target Audience

02 What is B2B Sales? Complete Guide 2026 — Strategy, Marketing & Funnel Analysis 7 min read

Traffic Channels (overview)

01 What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide 11 min read 02 What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide 14 min read 03 How to Promote a Website in Google: 4 Ways That Work in 2026 14 min read
02

Intermediate

Google Ads

01 Google Ads Specialist: Responsibilities, Skills & Salary u2014 2026 Guide 14 min read 02 How Performance Max campaigns work in Google Ads: a guide for first-time advertisers 13 min read 03 How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide 13 min read 04 How to launch ads on Google Maps: a complete beginner’s guide (2026) 15 min read 05 Google Ads keyword match types: a guide for first-time advertisers (2026) 10 min read 06 Why Can’t I See My Google Ads? 19 Reasons and How to Fix Them 11 min read

Meta & TikTok

01 Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026 13 min read 02 Meta Ads Manager: How to Login, Set Up and Launch Your First Ad 8 min read 03 How to Grant Access to a Facebook Ad Account and Other Questions About Meta Business Suite 11 min read 04 How to add a card to your Facebook ad account 14 min read 05 Meta Pixel Gets AI Update: Automatic Enrichment of Page and Product Data 3 min read 06 Promoting a Tire Retail Store on Facebook and Instagram 9 min read

Ecommerce Advertising

01 Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok) 14 min read 02 Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It 15 min read 03 Google Merchant Center — an effective tool for online shopping 10 min read 04 How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide 9 min read

Local Advertising

01 What is Google My Business (Google Business Profile)? 9 min read 02 Case Study: Google Business Profile Optimization for a Beauty Salon in the US 9 min read 03 How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide 9 min read

Other Channels

01 Telegram Ads for Real Estate: Selling a 2-Hectare Land Plot 9 min read 02 Call Tracking — What It Is and Why You Need It | Spilno Agency 7 min read 03 Auto-posting Services: What Are They and Why Do You Need Them? 16 min read
03

Advanced

Google Analytics 4

01 Google Analytics 4 Setup Checklist: A Detailed Guide with Problem Examples and Explanations 10 min read 02 Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide 13 min read 03 Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template 10 min read 04 GA4 Extract Data from Your Page: Automatic Event Tracking Without Code 4 min read 05 Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide 8 min read 06 How to Track Messenger Inquiries in Google Analytics 4 10 min read 07 Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude 7 min read 08 How to connect Google Search Console to Google Analytics 4 5 min read

Attribution & Tracking

01 Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application 12 min read 02 Conversion Linker — What It Is and How and When to Set It Up via GTM 11 min read

KPIs & Funnel

01 ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide 15 min read 02 The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage 14 min read 03 How to Create a High-Quality Digital Marketing Channel Report 11 min read 04 How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains 5 min read

Google Tag Manager

01 What Is Google Tag Manager and Why You Need It in 2026 13 min read 02 Terms of reference for installing the Google Tag Manager (GTM) service code 10 min read 03 How to Grant Access to Google Tag Manager 5 min read

Advanced Techniques

01 Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast 12 min read 02 APIx Drive Review 2026: Marketing Integration Automation for Google Ads and Meta Ads 6 min read 04 tl;dv Review 2026: AI Meeting Recorder for Zoom & Google Meet 12 min read 05 How real-world businesses are transforming with AI – with 50 new stories 51 min read 06 What is Upwork and How Does It Work? A Complete Guide for Freelancers 2026 8 min read