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Looking for Partners: We Share Leads, Pay Commission, Exchange Links
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Meta Business Suite: New Automatic Page Follower Invitations Feature
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Google Tag Gateway: What It Is and Why Your Business Needs It
Google Tag Gateway is a Google Tag Manager feature that routes your Google tag signals through your own…
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Website Heatmap: How to Use It for SEO and Paid Ads
A website heatmap shows where users click, how far they scroll, and what captures their attention. Microsoft Clarity…
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Google Trends: What It Is and How to Use It in 2026
Google Trends is a free tool for analysing search interest over time. Learn how to use Google Trends…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Title under 60 characters, description under 160 — every SEO professional knows these numbers. But are they actual…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the reason in the Diagnostics section, fix all violations on your website and…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
Analytics
Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
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Digital Marketer – Who They Are and What They Do
It should be noted immediately that digital marketers are often called internet marketers. In our case, it is…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide
Complete guide: what is targeted advertising, how it differs from contextual ads, breakdown of 8 platforms (Meta, TikTok,…
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Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
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Looking for Partners: We Share Leads, Pay Commission, Exchange Links
Spilno Agency is looking for partners — web developers, independent marketers, and complementary agencies. We share leads, pay…
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Google Tag Gateway: What It Is and Why Your Business Needs It
Google Tag Gateway is a Google Tag Manager feature that routes your Google tag signals through your own…
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Website Heatmap: How to Use It for SEO and Paid Ads
A website heatmap shows where users click, how far they scroll, and what captures their attention. Microsoft Clarity…
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Do Meta Tag Length Rules for Title and Description Actually Apply?
Title under 60 characters, description under 160 — every SEO professional knows these numbers. But are they actual…
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Google Calendar Rules 2026. Part 2 — rescheduling, new calendars and settings
How to reschedule a meeting and propose a new time, create a new Google Calendar and configure its…
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Calendar Rules for 2026. Part 1
Step-by-step guide: how to create and edit a video meeting in Google Calendar, add one or several guests,…
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Best Claude Skills for SMM Specialists: 2026 Roundup
Top 10 Claude Skills for social media managers: brand-voice, content-creation, campaign-plan, canvas-design and more. What each skill does…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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The Most Popular Claude Skills for Google Ads
The most useful Claude skills for Google Ads specialists: account audits, negative keywords, Performance Max, reporting. What each…
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The Most Popular SEO Skills for Claude: A Specialist’s Toolkit
A curated list of the most useful SEO skills for Claude: SE Ranking, Claude SEO, Marketing Skills and…
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What Every SEO Specialist Needs to Know About Cookies
Cookies and SEO: how cookie consent affects GA4 data, the impact of third-party cookie deprecation, how Googlebot handles…
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What PPC Specialists Need to Know About Cookies
How cookies power PPC advertising: conversion tracking, remarketing, attribution, Consent Mode v2, third-party cookie deprecation and alternatives. A…