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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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Key digital marketing news with commentary from the Spilno Agency team: Google Ads and Merchant Center updates, changes in Meta, GA4 and search. We explain what each change means for your business and whether you need to act.
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
On July 22, 2026, Alphabet published its Q2 2026 financial results: Google advertising revenue (Search, YouTube, Network) grew…
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
OpenAI updated the ChatGPT Ads dashboard: conversion-optimized campaigns, new daily budgets, geo exclusions, AppsFlyer/Adjust, bulk API and price/rating…
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
On August 18, 2026 Google sunsets the Content API for Shopping — migrate to the Merchant API or…
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Google Is Changing Its Bidding Systems on August 17, 2026: What Advertisers Should Do
Starting August 17, 2026 Google updates its bidding systems: budget-limited campaigns will align closer to CPA/ROAS targets. Key…
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BigQuery + Google Analytics 4 Integration: Why It Matters and What It Gives Your Business in 2026
The BigQuery + Google Analytics 4 integration is a native, free export of raw, event-level data from GA4…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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TikTok Ads Manager Adds Multiple Location Selection for Lead Generation
TikTok for Business has rolled out Multiple Location Selection — a new TikTok Ads Manager feature for Lead…
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Meta Ads’ New Setting: “New Customer Acquisition” at the Ad Set Level
Meta Ads has added a new ad set–level setting — “Customer lifecycle strategy”. It offers two options: “Get…
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Conversion Tags: a New Google Ads Feature for Smart Bidding
Google Ads has added a new option in account settings — «Enable conversion-based customer lists». When you turn…
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Reddit Ads Launches E-commerce Advertising: Product Catalogs and Shopify Integration
Reddit Ads has launched e-commerce functionality: the ads dashboard now has a product catalog (Reddit Catalog) and a…
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PageSpeed Insights Update: the New “Agentic Browsing” Score
PageSpeed Insights has a new score category — Agentic Browsing. It shows how ready your site is to…