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ChatGPT Ads Moves to Target CPA and Target CPC: Max Bid and Max CPC Retire on 1 January 2027
From 9 November, ChatGPT Ads introduces Target CPA and Target CPC in place of Max Bid and Max…
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Key digital marketing news with commentary from the Spilno Agency team: Google Ads and Merchant Center updates, changes in Meta, GA4 and search. We explain what each change means for your business and whether you need to act.
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Bing Webmaster Tools Launches Topic Portfolio: Where AI Cites Competitors but Not Your Site
Microsoft added a Topic Portfolio tab (beta) to the AI Performance report: topics, demand size and queries where…
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ChatGPT Ads Now Covers Ukraine: 26 New Countries, Creative Enhancements and Shopify
OpenAI added Ukraine to 26 new ChatGPT Ads countries, bringing the total to 89. Also new: automatic creative…
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Google Ads Launches Channel Prioritization: How to Control Budget Allocation
Google Ads added channel prioritization and budget allocation: High or Low priority for Search, search partners and the…
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Meta One: What the Paid Meta Subscription Includes, What It Costs and What Changes on 6 November
Meta One is a paid subscription for Instagram, Facebook, WhatsApp and Meta AI: from $2.99 to $499 a…
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Meta Updates the Messages Section in Meta Business Suite: Leads View, Stages and Bulk Actions
The Messages section of Meta Business Suite gets a Leads view: a Stage column, bulk actions, chat beside…
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Search Console: the Performance Report Can Now Combine Traffic From Several Countries
Google Search Central updated the performance report filters: sites that operate in several countries can view combined Google…
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Meta Tests a Redesigned Campaigns Table in Ads Manager: Monitors, Labels and Meta AI Insights
Ads Manager invites advertisers to a Campaigns table beta: "Monitors" and "Actions" columns, labels like "CPR growth" and…
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Search Console Now Shows Traffic from Google Lens and Circle to Search: New Multimodal Search Report
Google added a "Multimodal" search type to Search Console — impressions and clicks from Google Lens, Circle to…
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ChatGPT Ads Update: New Conversion Optimization, AI-Generated Ads, and Sponsored Agents Testing
ChatGPT Ads rolled out impression-billed conversion optimization, flexible attribution windows, AI-assisted ad creation, and a Sponsored Agents test.
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Google Search Central: Site Goals in Site Kit Is Now Fully Available
Google Search Central announced that Site Goals in Site Kit is now available to every WordPress site —…
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Google Trends Adds Category Filters to the New Explore Page
The new Explore page in Google Trends now has a category filter that works without a keyword —…