Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
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Why There Are No Guarantees in SEO: An Honest Guide from Spilno Agency
Why does no conscientious agency guarantee Google positions? What 7 SEO factors are uncontrollable, why do some agencies…
Checklists
GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
How to choose a digital marketing contractor?
In today’s business, effective marketing is a key success factor. However, companies often face the question: should they…
Instructions
What is Conversion and How to Calculate It Correctly
The success of an online business directly depends on how many website visitors perform a target action, such…
Instructions
Internal Website Optimization: What It Is and How to Do It?
Internal website optimization (or internal SEO optimization) is a set of measures aimed at improving the structure, content,…
Instructions
Case study: 72 quality leads from TikTok for service stations and car services
Table of contents Spilno Agency promotes a company that provides car repair services. Currently, we are promoting 3…
Instructions
Google Shopping Setup: A Step-by-Step Guide
For successful online sales, it’s not enough to simply create an online store and list products on it.…
All articles
Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
Instructions
Why There Are No Guarantees in SEO: An Honest Guide from Spilno Agency
Why does no conscientious agency guarantee Google positions? What 7 SEO factors are uncontrollable, why do some agencies…
Checklists
GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
Analytics
Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
Instructions
Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
To answer these questions, we need to understand what exactly an agency does and what its value is. …
Instructions
Digital Marketing Strategy for Auto Repair Shops and Service Centers in 2025
This article was written by digital agency Spilno Agency, specializing in promoting auto repair shops and service centers…
Case studies
Case Study: Audit and Setup of ecommerce Google Analytics 4 (GA4) for a Ticket Service
In this article, we will document the audit of the ecommerce Google Analytics 4 module that we conducted…
Instructions
Where to find work for an SEO specialist?
Creating your own website is one of the first steps in business development. But for people to learn…
Instructions
Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
This case study on promoting an auto repair shop and car service using Google Ads and Facebook Ads…
Instructions
Instructions on How to Grant Access to Google Merchant Center
Only administrators can grant access to a Google Merchant Center account. To do this, they need to click…