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YouTube Ads

Video ads on
YouTube

Reach billions of viewers through the world’s largest video platform. YouTube advertising — precise targeting, strong branding and buyers who are already searching for your product.

YouTube advertising is the most powerful video channel for brands that want to reach audiences while they watch. Spilno Agency launches In-Stream, Bumper and Discovery campaigns for European businesses — with precise targeting, brand-safe placements and measurable ROAS growth.

Launch advertising Ad formats
2.7B active users Precise targeting Full campaign management
Ad
Skip
0:18 / 0:55
1.2M
Views
4.8%
CTR
₴0.42
CPV
2.7B
Monthly active users worldwide
1B
Hours of video watched daily on the platform
70%
YouTube videos influence purchase decisions
5x
Higher brand awareness compared to TV advertising
Ad formats

YouTube Ads
advertising formats

TrueView In-Stream
Skippable format
Video ads from 12 seconds shown before or during viewing. Skippable after 5 sec — you pay only for interested viewers.
  • Payment only for views 30+ sec
  • Suitable for brand awareness and sales
  • CTA button can be added
Bumper Ads
6 seconds
Non-skippable ads lasting 6 seconds. Ideal for strengthening brand awareness and quickly delivering the key message.
  • 100% view — cannot be skipped
  • Maximum audience reach
  • Perfectly complements In-Stream campaigns
Display Ads
Banner format
Banner advertising that appears next to the video in the right panel or above the recommended list. Reaches the desktop audience.
  • Shown on desktop next to video
  • Effective for retargeting
  • Payment per clicks or impressions
Masthead
Premium placement
A large video ad on the YouTube homepage. Guaranteed reach of millions of users in one day — ideal for major product launches.
  • Occupies the entire top of the homepage
  • Millions of views per day
  • Suitable for mass product launches
How we work

Launch process
YouTube advertising

01
Audit & strategy
We analyze your business, competitors and target audience. We select formats and determine campaign KPIs.
02
Targeting setup
We build detailed audiences by interests, intent, demographics and the client’s own data.
03
Materials preparation
We provide a technical brief for the video or adapt existing materials to YouTube Ads requirements.
04
Campaign launch
We set up the Google Ads account, upload the video, set bids and launch advertising.
05
Optimization & reporting
Weekly monitoring, A/B creative testing and transparent reports with clear performance metrics.
Who needs this

Who gets results
from YouTube advertising

🛒
E-commerce
Online stores, marketplaces and online brands. Product video reviews and shopping campaigns convert viewers into buyers.
Average ROAS 4–8x
🚗
Automotive
Car dealerships and dealers. YouTube — the #1 platform for researching cars before purchase. Video test drives and reviews generate leads.
70% of car buyers watch YouTube
🏠
Real estate
Developers, agencies and realtors. Video tours of properties and client testimonials significantly speed up decision-making.
Video tours increase leads by 3x
🎓
Education
Online courses, schools and educational platforms. YouTube — the natural environment for educational content. Advertising reaches those ready to learn.
CPL 2–3x lower than Facebook
🛍️
FMCG
Daily consumer goods and FMCG brands. Massive reach and brand awareness through Bumper Ads and Masthead placements.
Reach up to 80% of target audience
💼
B2B SaaS
Software and technology companies. Job title and industry targeting allows reaching decision-makers with demo requests.
Quality leads with high LTV
Client results

Cases
YouTube Ads

E-commerce / Clothing
Women’s clothing online store
TrueView In-Stream + retargeting · 3 months
6.4x
ROAS
2.1M
Views
₴0.38
CPV
We launched a TrueView campaign showcasing the new collection. We set up retargeting for 50%+ viewers. Result — 184% sales growth in the first quarter with cost per click reduced by 2.3x.
Real estate / Developer
Residential complex in Kyiv
In-Stream + Bumper Ads · 6 months
312
Leads
₴480
CPL
4.2M
Reach
Video tours of apartments and 3D visualization of the complex in TrueView In-Stream format. A Bumper Ads series maintained brand awareness. In 6 months — 312 qualified leads with a cost per lead twice lower than Facebook.
Our Expertise

Why businesses choose Spilno Agency for YouTube advertising

60+ YouTube campaigns Launched video advertising for brands in e-commerce, education, SaaS, FMCG and local business niches across Europe. Average ROAS on In-Stream campaigns — 3.5x–6x.
All YouTube Ads formats In-Stream, Bumper Ads, Discovery, YouTube Shopping and Shorts Ads. We match the format to KPIs: reach, conversions or site traffic.
Transparent analytics Weekly reports: CPV, CTR, View Rate, conversions and ROAS. We connect Google Analytics 4 and track attribution across the full funnel.
Video A/B testing We test different 5-second hooks, CTAs and audiences — to find the combination with the lowest CPL and highest View Rate for scaling.
FAQ

Frequently asked questions about YouTube advertising

Submit a request

We’ll launch your
YouTube advertising

Fill in the form — and we will contact you within one business day to discuss strategy and pricing.


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