Pinterest Advertising
Advertising on Pinterest for e-commerce and brands
We launch Promoted Pins and Shopping Ads that convert interest into sales. Pinterest is a purchase-intent platform where your brand is discovered at the right moment.
Pinterest Ads
Active campaign • Shopping
Promoted Pin — Shopping
Online store / Fashion & Lifestyle
4.8x
ROAS
2.4%
CTR
$3.2
CPM
450M+
monthly active Pinterest users worldwide
80%
shoppers discover a new brand or product through Pinterest
x2.3
higher ROAS for e-commerce compared to other social networks
89%
of weekly Pinterest users purchased products found on the platform
Ad formats
Pinterest ad formats
We use all available Pinterest formats to achieve your goals — from brand awareness to direct sales.
Promoted Pins
Standard native advertising in the Pinterest feed. Looks organic, reaches the target audience with relevant interests and search queries.
Brand awarenessShopping Ads
Product advertising for online stores through Pinterest Catalog. Automatic feed sync, dynamic retargeting and conversion optimization.
SalesVideo Pins
Video advertising for brand awareness and product demonstration. Video content on Pinterest gets 3 times more engagement than static pins.
VideoCarousel Ads
Carousels for showcasing product collections, step-by-step guides or image series. Up to 5 cards with different images, titles and links.
CollectionsWhy Pinterest
Pinterest — a platform of intent
Unlike other social networks, Pinterest users actively search for shopping ideas. They are open to new brands and ready to spend more.
01
High purchase intent
97% of popular Pinterest search queries contain no brand name — users are open to new solutions and actively searching for products.
02
Long-lasting content effect
Pins on Pinterest live for years — both organic and paid content continues to generate traffic even after the campaign ends.
03
Affluent audience
The average Pinterest user income is higher than on other platforms. This is the ideal environment for the premium segment and lifestyle brands.
04
Lower competition, lower CPM
Pinterest remains less saturated with advertising compared to Facebook and Google, resulting in lower impression costs and higher ROI.
x4.2
Higher performance
Pinterest advertising converts 4.2 times better than search network ads for fashion & home niches
85%
Planning purchases
of Pinterest users use the platform for planning future purchases and finding inspiration
$2.00
Average CPM
The average CPM on Pinterest is 2–3 times lower than on Facebook and Instagram, with comparable audience quality
70%
Female audience
Core Pinterest audience — women aged 25–54 with above-average income. Ideal for fashion, beauty, home decor, food, weddings
Targeting
Precise audience targeting
We use Pinterest’s unique targeting capabilities to reach the most relevant audience.
Interests Targeting
Targeting across more than 400 Pinterest interest categories. We reach users who are actively exploring topics related to your product.
Keyword Targeting
We show ads in Pinterest search results. Users searching for specific queries are the hottest audience with a strong purchase intent.
Shopping Audiences
Retargeting website visitors, video viewers, and those who engaged with pins. We re-engage an interested audience with personalized products.
Lookalike Audiences
We expand reach through Actalike audiences — Pinterest finds new users with behavior similar to your best customers.
How we work
Clear process from audit to result
A systematic approach to launching and optimizing Pinterest advertising, tested across dozens of e-commerce projects.
1
Audit & strategy
We analyze the niche, competitors and audience. We develop a strategy aligned with your goals and budget.
Competitor analysis on Pinterest
Keyword research
Current brand assets audit
Format and KPI selection
2
Campaign setup
Technical setup of Pinterest Tag, product catalog upload, audience creation and campaign launch.
Pinterest Tag + Conversions API
Setup Product Catalog
Campaign and Ad Group structure
Creative and pin development
3
Optimization
Regular work with data: A/B tests, bid adjustments, scaling successful campaigns.
Creative and audience testing
Bid and budget optimization
Negative keywords
Scaling effective campaigns
4
Reporting
Transparent reports with real performance metrics and recommendations for the next month.
Weekly status updates
Monthly detailed report
Real-time dashboard
Growth recommendations
Results
What clients get
Real results from our Pinterest campaigns for Ukrainian and international e-commerce brands.
Fashion / Clothing & accessories
5.2x
ROAS
-38%
CPA vs Meta
3.1%
CTR Shopping
We launched Shopping Ads with a full catalog of 2,400+ SKUs. In 3 months Pinterest became the second largest sales channel after Google.
Home Decor / Home goods
4.7x
ROAS
x2.8
Organic reach
$1.8
CPM
Promoted Pins for a home decor brand. Ad content spread organically and generated additional free traffic for 6+ months.
Beauty / Cosmetics & skincare
6.1x
ROAS
+280%
New clients
2.4%
Conversion Rate
A combination of Video Pins and Shopping Ads for a beauty brand. Video content boosted awareness, Shopping converted the warm audience.
“Pinterest is an underrated platform for e-commerce, design, and lifestyle businesses. People come there with buying intent, not just to browse. We run Pinterest Ads that hit the right moment in the decision-making process — let’s talk.”
Kateryna Savchuk
Internet Marketer, Spilno Agency
Spilno Agency Blog
Read more on our blog
Get in touch
Ready to launch advertising on Pinterest?
Leave a request — we will conduct a free niche audit and show you the Pinterest potential for your business.
Get a free consultation
Fill in the form and we will get back to you shortly
FAQ
Frequently asked questions
What type of business is Pinterest advertising best for?
Pinterest is best suited for e-commerce in niches: fashion and clothing, home goods and interior, beauty and cosmetics, food and recipes, wedding themes, travel, DIY and crafts. Especially effective for brands with quality visual content and average order value from $30.
What is the minimum budget for Pinterest Ads?
For effective testing we recommend a minimum ad budget of $500–800 per month. This allows for full A/B format testing and statistically significant data. For Shopping Ads with a catalog we recommend $1,000/month minimum.
How long does it take to see first results?
First data for analysis appears within 2–3 weeks. Pinterest has an algorithm learning phase — typically 4–6 weeks for Shopping campaigns. Stable results and optimized ROAS are achieved in 2–3 months of active work.
Is a Pinterest Catalog required to run Shopping Ads?
Yes, Shopping Ads require a Pinterest Catalog — a product feed in XML/CSV format or connection via Shopify/WooCommerce. We handle full catalog setup including product attribute optimization for better visibility in Pinterest Search.
How does Pinterest differ from Meta (Facebook/Instagram) advertising?
Pinterest is a search-oriented platform: users actively search for ideas and products (pull marketing). Meta shows ads in a social feed (push marketing). Pinterest has lower competition, lower CPM and a longer content lifespan. The platforms complement each other well in the sales funnel.
Does Pinterest advertising make sense for the Ukrainian market?
Yes, especially for brands that sell or plan to sell in Ukraine, Poland, Germany, the USA and other countries. Pinterest is actively growing in Ukraine, while competition among advertisers remains low — this is a window of opportunity for e-commerce with a unique visual product.