Pinterest Advertising

Advertising on Pinterest for e-commerce and brands

We launch Promoted Pins and Shopping Ads that convert interest into sales. Pinterest is a purchase-intent platform where your brand is discovered at the right moment.

Launch advertising View cases

Pinterest Ads

Active campaign • Shopping

Promoted Pin — Shopping Online store / Fashion & Lifestyle

4.8x ROAS

2.4% CTR

$3.2 CPM

450M+

monthly active Pinterest users worldwide

80%

shoppers discover a new brand or product through Pinterest

x2.3

higher ROAS for e-commerce compared to other social networks

89%

of weekly Pinterest users purchased products found on the platform

Ad formats

Pinterest ad formats

We use all available Pinterest formats to achieve your goals — from brand awareness to direct sales.

Promoted Pins

Standard native advertising in the Pinterest feed. Looks organic, reaches the target audience with relevant interests and search queries.

Brand awareness

Shopping Ads

Product advertising for online stores through Pinterest Catalog. Automatic feed sync, dynamic retargeting and conversion optimization.

Sales

Video Pins

Video advertising for brand awareness and product demonstration. Video content on Pinterest gets 3 times more engagement than static pins.

Video

Carousel Ads

Carousels for showcasing product collections, step-by-step guides or image series. Up to 5 cards with different images, titles and links.

Collections

Why Pinterest

Pinterest — a platform of intent

Unlike other social networks, Pinterest users actively search for shopping ideas. They are open to new brands and ready to spend more.

High purchase intent

97% of popular Pinterest search queries contain no brand name — users are open to new solutions and actively searching for products.

Long-lasting content effect

Pins on Pinterest live for years — both organic and paid content continues to generate traffic even after the campaign ends.

Affluent audience

The average Pinterest user income is higher than on other platforms. This is the ideal environment for the premium segment and lifestyle brands.

Lower competition, lower CPM

Pinterest remains less saturated with advertising compared to Facebook and Google, resulting in lower impression costs and higher ROI.

x4.2

Higher performance Pinterest advertising converts 4.2 times better than search network ads for fashion & home niches

85%

Planning purchases of Pinterest users use the platform for planning future purchases and finding inspiration

$2.00

Average CPM The average CPM on Pinterest is 2–3 times lower than on Facebook and Instagram, with comparable audience quality

70%

Female audience Core Pinterest audience — women aged 25–54 with above-average income. Ideal for fashion, beauty, home decor, food, weddings

Targeting

Precise audience targeting

We use Pinterest’s unique targeting capabilities to reach the most relevant audience.

Interests Targeting

Targeting across more than 400 Pinterest interest categories. We reach users who are actively exploring topics related to your product.

Fashion Home decor Food Beauty Travel

Keyword Targeting

We show ads in Pinterest search results. Users searching for specific queries are the hottest audience with a strong purchase intent.

Search queries Broad match Exact match

Shopping Audiences

Retargeting website visitors, video viewers, and those who engaged with pins. We re-engage an interested audience with personalized products.

Retargeting Customer list Engagement

Lookalike Audiences

We expand reach through Actalike audiences — Pinterest finds new users with behavior similar to your best customers.

Actalike Expansion New users

How we work

Clear process from audit to result

A systematic approach to launching and optimizing Pinterest advertising, tested across dozens of e-commerce projects.

Audit & strategy

We analyze the niche, competitors and audience. We develop a strategy aligned with your goals and budget.

Competitor analysis on Pinterest

Keyword research

Current brand assets audit

Format and KPI selection

Campaign setup

Technical setup of Pinterest Tag, product catalog upload, audience creation and campaign launch.

Pinterest Tag + Conversions API

Setup Product Catalog

Campaign and Ad Group structure

Creative and pin development

Optimization

Regular work with data: A/B tests, bid adjustments, scaling successful campaigns.

Creative and audience testing

Bid and budget optimization

Negative keywords

Scaling effective campaigns

Reporting

Transparent reports with real performance metrics and recommendations for the next month.

Weekly status updates

Monthly detailed report

Real-time dashboard

Growth recommendations

Results

What clients get

Real results from our Pinterest campaigns for Ukrainian and international e-commerce brands.

Fashion / Clothing & accessories

5.2x

ROAS

-38%

CPA vs Meta

3.1%

CTR Shopping

We launched Shopping Ads with a full catalog of 2,400+ SKUs. In 3 months Pinterest became the second largest sales channel after Google.

Home Decor / Home goods

4.7x

ROAS

x2.8

Organic reach

$1.8

CPM

Promoted Pins for a home decor brand. Ad content spread organically and generated additional free traffic for 6+ months.

Beauty / Cosmetics & skincare

6.1x

ROAS

+280%

New clients

2.4%

Conversion Rate

A combination of Video Pins and Shopping Ads for a beauty brand. Video content boosted awareness, Shopping converted the warm audience.

Get in touch

Ready to launch advertising on Pinterest?

Leave a request — we will conduct a free niche audit and show you the Pinterest potential for your business.

Free niche and competitor audit on Pinterest

Forecast of expected ROAS and budget

Personal strategy for your e-commerce or brand

Response within 1 business day

Get a free consultation

Fill in the form and we will get back to you shortly

FAQ

Frequently asked questions

What type of business is Pinterest advertising best for?

Pinterest is best suited for e-commerce in niches: fashion and clothing, home goods and interior, beauty and cosmetics, food and recipes, wedding themes, travel, DIY and crafts. Especially effective for brands with quality visual content and average order value from $30.

What is the minimum budget for Pinterest Ads?

For effective testing we recommend a minimum ad budget of $500–800 per month. This allows for full A/B format testing and statistically significant data. For Shopping Ads with a catalog we recommend $1,000/month minimum.

How long does it take to see first results?

First data for analysis appears within 2–3 weeks. Pinterest has an algorithm learning phase — typically 4–6 weeks for Shopping campaigns. Stable results and optimized ROAS are achieved in 2–3 months of active work.

Is a Pinterest Catalog required to run Shopping Ads?

Yes, Shopping Ads require a Pinterest Catalog — a product feed in XML/CSV format or connection via Shopify/WooCommerce. We handle full catalog setup including product attribute optimization for better visibility in Pinterest Search.

How does Pinterest differ from Meta (Facebook/Instagram) advertising?

Pinterest is a search-oriented platform: users actively search for ideas and products (pull marketing). Meta shows ads in a social feed (push marketing). Pinterest has lower competition, lower CPM and a longer content lifespan. The platforms complement each other well in the sales funnel.

Does Pinterest advertising make sense for the Ukrainian market?

Yes, especially for brands that sell or plan to sell in Ukraine, Poland, Germany, the USA and other countries. Pinterest is actively growing in Ukraine, while competition among advertisers remains low — this is a window of opportunity for e-commerce with a unique visual product.