Snapchat Advertising

Advertising on Snapchat for youth audiences

We reach Generation Z and millennials through Stories, AR filters and full-screen advertising. Snapchat — where 13–34 year-olds spend their time.

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5.4% CTR vertical video
3.2x Engagement vs banners
$0.9 CPM youth audience
70% Audience aged 13–34
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750M+ monthly active users
70% of audience aged 13–34
more engagement than standard banners
40% higher CTR in vertical video

Snapchat ad formats

From full-screen video to AR experience — every format is adapted for a mobile youth audience.

📱

Snap Ads

Full-screen vertical videos between user content. They fill the entire phone screen — maximum attention with no competitors nearby.

📖

Story Ads

Advertising between friends’ and brands’ Stories in the special Discover section. A native format that looks like organic platform content.

AR Lenses

Augmented reality — branded filters and lenses that users share with friends. Viral spread through organic UGC content.

🛍️

Collection Ads

Product advertising for e-commerce with a product tile below the video. A direct path from viewing to purchase without leaving the app.

Precise targeting of Gen Z

Snapchat provides unique youth audience data unavailable on other platforms. You are not just advertising to “young people” — you are reaching specific individuals with the right interests, behavior and lifestyle.

🎂
Age & gender
From 13 to 34 years old, precise age segmentation for each Gen Z and millennial age group
🎮
Interests & hobbies
Gaming, fashion, sports, music, beauty, technology — over 50 youth audience interest categories
📍
Geolocation
Country, city, district or radius from a specific location — ideal for local businesses
🔄
Lookalike audiences
Automatic search for new users similar to your existing clients or database
🛒
Behavior & retargeting
Re-engagement of those who already viewed ads, visited the site or interacted with content
Audience Snapchat
Total Snapchat audience
750M
Audience aged 13–34
525M
Gen Z (aged 13–25)
338M
Daily active (DAU)
422M
Your target (example)
~2.5M

From strategy to result

A structured approach that turns budget into sales and youth audience acquisition.

01

Strategy

We analyze your audience, competitors and goals. We determine formats, budgets and KPIs for an effective Snapchat campaign.

02

Creatives

We develop vertical videos, AR lenses and Stories in Snapchat style. Content that looks native and does not irritate the audience.

03

Launch

We configure Snapchat Ads Manager, targeting and tracking pixels. We test A/B variants to find the best-performing combination.

04

Optimization

Weekly metrics analysis — CTR, CPM, ROAS. We scale effective ads and turn off what does not convert.

Who gets the most from Snapchat Ads

Snapchat is ideal for brands whose audience is young people. Here are the niches where advertising delivers the best results.

👗

Fashion & clothing

Youth clothing, footwear and accessories brands. Snapchat is the platform where Gen Z discovers new styles and makes purchase decisions.

💄

Beauty & cosmetics

Cosmetics brands, skincare products and beauty services. AR lenses let users “try on” a product before purchasing.

🎮

Games & apps

Mobile games, services and apps for youth. High concentration of gamers and early adopters — the first to test new products.

🍔

Food & restaurants

Fast food, food delivery, cafes and restaurants. Geo-targeting and promotional Stories work great for attracting a young audience.

🎓

Education & courses

Online learning, language courses, universities and schools. Applicants and students are an active Snapchat audience making decisions about their future.

🎵

Entertainment & events

Concerts, festivals, cinema and streaming services. Snapchat — where young people learn about new events and share impressions instantly.

Real results

Numbers from our clients confirming the effectiveness of Snapchat Ads for youth brands.

5.4%
CTR
4.1x
ROAS
Fashion

Youth clothing brand

5.4%
CTR of Story Ads campaign
4.1x
ROAS in 2 months
-38%
CPA reduction
2.1M
Reach
18K
AR tries
Beauty

AR Lens campaign for a cosmetics brand

2.1M
Reach in one week
18K
AR lens try-ons
$0.65
CPI
+210%
Installs
App

Mobile app promotion

$0.65
Cost per install (CPI)
+210%
Install growth per month
Gen Z
Main audience

Ready to reach the youth audience through Snapchat?

Leave a request — our specialist will contact you within 1 business day and propose a Snapchat Ads strategy for your brand.