LINKEDIN ADS

Advertising on
LinkedIn

Reach executives, directors and decision-makers. LinkedIn Ads — the only platform where B2B advertising reaches exactly those who sign contracts and set company budgets.

B2B Campaign Active
4.8% CTR among
executives
2.4x higher conversion
than Facebook
$38 Cost per lead
(CPL)
68% Leads from
C-level
Targeting active
CEO / CTO SaaS 50–500 emp Ukraine B2B Tech
Audience reach 127 400
1B+ Registered users on LinkedIn
4 of 5 Business decisions are made by executives on this platform
2x Higher B2B conversion vs other social networks
65% B2B companies acquire clients via LinkedIn

Ad formats LinkedIn

From promoting posts in the feed to personal messages — each format solves a specific B2B task.

📢

Sponsored Content

Promoting publications directly in the LinkedIn feed. They look like organic posts but reach a precisely segmented B2B audience with maximum native effect.

✉️

Message Ads

Personal messages directly to the LinkedIn Inbox of target contacts. Direct access to executives, managers and key specialists without algorithmic restrictions.

📌

Text Ads

Compact text ads in the right column and on the search results page. An effective format for brand awareness with a minimum entry budget.

🎯

Dynamic Ads

Personalized advertising that automatically inserts the name, photo and job title of each viewer. Increases CTR through a unique appeal to each profile.

Precise B2B targeting

LinkedIn provides unique targeting parameters unavailable in any other advertising system. You reach not just “people” — you target the specific director of a specific company in a specific industry with the right experience.

💼
Job title and function
CEO, CMO, Head of Sales, Software Engineer — any role in a company
🏭
Industry and sector
IT, finance, manufacturing, healthcare, education and 200+ industries
🏢
Company size
From startups to Enterprise: 1–10, 11–50, 51–200, 201–1000, 1000+ employees
📈
Experience level
Junior, Middle, Senior, Manager, Director, VP, C-level — precise hierarchy level
🎓
Skills and education
Specific technologies, competencies and academic background of the audience
Audience segmentation
Total LinkedIn UA audience
4.2M
B2B & Corporate sector
2.7M
Manager+ level
820K
C-level & Director
185K
Your target (example)
~127K

From strategy to leads

A structured B2B approach that ensures a predictable flow of qualified leads.

01

Analysis & ICP

We define the Ideal Customer Profile — who is your buyer, their job title, industry, company size and pain points. We create a precise targeting brief.

02

Strategy & Funnel

We build a B2B funnel: awareness → consideration → conversion. We select formats and offers for each stage of the decision-making process.

03

Creatives & Messaging

We develop ad materials: banners, copy, video. The tone is professional, focused on ROI and solving real business problems for the client.

04

Launch & Optimisation

We set up Campaign Manager, launch campaigns. A/B test audiences and creatives, scale what brings leads.

05

Reporting & CRM Integration

We provide detailed reports: CPL, lead quality, conversion by segments. We integrate with your CRM to track through to deal closure.

Who benefits most from LinkedIn Ads

LinkedIn — the platform with the highest concentration of business audiences. These are the niches where advertising delivers the best results.

💻

SaaS & IT Products

Promoting B2B software, cloud services and IT solutions among CTOs, Heads of IT and technical directors of companies.

👥

Recruiting & HR

Attracting top talent and promoting HR platforms. LinkedIn — the native platform for job searching and hiring at any level.

🤝

B2B Services

Legal, accounting, marketing agencies and service companies selling their services to corporate clients and enterprises.

🎓

Learning & Development

Corporate training, business education, online courses and certification programs for specialists and company executives.

📊

Consulting

Management, financial and strategic consulting. Reaching CFOs, COOs and business owners who make decisions about engaging consultants.

🏗️

Enterprise Sales

Complex B2B sales with long deal cycles. Account-based marketing (ABM) targeting specific companies and individuals on the procurement committee.

Real B2B Results

Numbers from our clients confirming the effectiveness of LinkedIn Ads in complex B2B niches.

$34
CPL
3.1x
ROI
SaaS

B2B SaaS Platform for HR

$34
Cost per qualified lead
3.1x
ROI in 3 months
72%
Leads from HR Director+
240
Leads/mo
5.2%
CTR
Consulting

Management Consulting for SMB

240
Qualified leads per month
5.2%
CTR of Message Ads campaign
18
Deals/qtr
-52%
CAC
Enterprise

ABM Campaign for Enterprise Sales

18
New deals per quarter
-52%
CAC reduction
C-level
Target contacts

Ready to attract
B2B clients through LinkedIn?

Submit a request — our B2B specialist will contact you within 1 business day and propose a LinkedIn Ads strategy for your niche.