Microsoft Clarity Review 2026: Heatmaps, Session Recordings & AI Analytics

Microsoft Clarity is a free behavioral analytics tool from Microsoft. It records user sessions, builds 5 types of heatmaps (Click, Scroll, Area, Attention, Conversion) and automatically detects Rage Clicks and Dead Clicks. Since 2025, Copilot AI analytics has been added — automatic summaries for every session recording. Complements Google Analytics 4: GA4 answers “what”, Clarity answers “why”. Free forever, no traffic limits.

What is Microsoft Clarity

Microsoft Clarity is a behavioral web analytics tool from Microsoft, launched in 2020. Unlike Google Analytics — which tracks quantitative metrics — Clarity lets you see your site through your visitors’ eyes: you watch real session recordings and study how users navigate your pages.

• Free forever — no limits on traffic or sessions
• 5 types of heatmaps — Click, Scroll, Area, Attention, Conversion
• Copilot AI analytics — automatic summary for every session
• Rage Clicks & Dead Clicks — automatic detection
• Official GA4 integration — open recordings directly from GA4

Real Clarity Data: 5 Screenshots from Our Site

Below are real screenshots from the Microsoft Clarity dashboard of spilnoagency.com.ua. They show exactly what you’ll see after connecting the tool and how to read the data in each section.

1. Click Analytics: Which Elements Users Click Most

In the Recordings → Details → Click section, Clarity shows all page elements that were clicked during a session, sorted by number of interactions. On the spilnoagency.com.ua homepage, 13 elements were tracked in one session. The most clicked element — a dropdown navigation item: 5 clicks (20%). Next — the “Google Partner” badge and “Cases” button with 2 clicks (8%) each.

This analysis helps understand what actually attracts user attention. If key CTA buttons don’t appear in the top clicks — it’s a signal to rethink their placement or design.

2. Scroll Depth: How Far Users Read

The Scroll tab shows three key parameters for each scroll depth level: scroll percentage, number of visitors (absolute and %), and exit rate at each level.

In this example, 50% of users leave after the first 5–10% of the page. This is a signal to optimize the article introduction — consider rewriting the lead paragraph or strengthening the value proposition.

3. Attention Map: Where Users Spend Time

The Attention tab shows what percentage of total session duration users spend at each scroll position. In this example: the 20–25% zone retains 5.90% of session time — making it the “hottest” zone. This is where the most engaging content lives.

Practical use: place key CTAs, lead capture forms, or important facts in these “hot zones” — they’ll be seen by the most users.

4. Sessions List: 348 Recordings in 3 Days

The Recordings page in Microsoft Clarity shows a chronological list of all sessions on your site. In the last 3 days, spilnoagency.com.ua recorded 348 sessions. For each recording you can see: entry/exit URLs, duration, clicks, pages viewed, country, browser, and device.

Key tip: filter sessions by Rage Click or Dead Click — this instantly surfaces recordings where users encountered a problem. Start your analysis there.

5. AI Analytics: Automatic Session Summary

Since 2025, Microsoft Clarity includes Copilot AI-powered analytics. For each session recording, the system automatically generates a short text summary of user behavior — where they came from, what they viewed, where they stopped.

In this example: AI identified that the user came from Google search to an article about setting up GA4 events, spent 8 minutes 6 seconds and viewed 2 pages. The summary takes 5 seconds to read — instead of watching the full 8-minute recording.

5 Types of Heatmaps in Microsoft Clarity

Session Recordings: How to Analyze Effectively

Rage Clicks & Dead Clicks — First UX Problem Signals

• Rage Click — 3+ rapid clicks on one element (sign of frustration)
• Dead Click — click on a non-interactive element
• Excessive Scrolling — user is searching and can’t find what they need
• Quick Back — immediate return to previous page (content didn’t meet expectations)

AI Analytics in Microsoft Clarity (Copilot)

The AI analytics feature, introduced in Clarity in 2025, is powered by Microsoft Copilot. It automatically analyzes every session recording and generates a short text summary: traffic source, key actions, behavioral patterns, and anomalies (rage clicks, dead clicks, JS errors).

How to Connect Microsoft Clarity to Your Website

1. Go to clarity.microsoft.com and sign up (free)
2. Click Add new project and enter your site URL
3. Copy the tracking code from Settings → Setup
4. Add the code before the closing </head> tag
5. Verify with the Clarity Browser Extension

Installation for WordPress

• Install the official Microsoft Clarity plugin in WP Admin → Plugins
• Activate and enter your Project ID from your Clarity account
• Save — the code will be automatically added to all pages

Microsoft Clarity + Google Analytics 4 Integration

The official Clarity–GA4 integration lets you open session recordings directly from Google Analytics. In GA4, a clarity_session_url parameter appears — a direct link to the Clarity recording.

Privacy & GDPR Compliance

• Passwords are never recorded
• Credit card numbers are masked automatically
• Email addresses in forms are masked by default
• Since October 2025, Clarity requires Consent Mode for visitors from EEA, UK and Switzerland

Microsoft Clarity vs Google Analytics 4

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Frequently Asked Questions