Case studies

Case study: GBP for Beauty Studio in the US

| 20 Jun 2025 Updated: 01 May 2026 | 5 min read 0 views

Table of contents

About the client

The client reached out in April, looking to optimize their Google My Business (GMB) profile for a newly opened beauty salon in Detroit, USA. Since the salon had just launched, the main goal was to boost its visibility.

The first step our ROI-focused digital marketing agency took was to record the current GMB stats. This way, we could accurately track the impact of our optimization efforts.

The number of people who viewed your company profileSearch queries for which your company profile was displayedActions in the company profile
February68<5045
March22021110

Work Completed to Optimize the GMB Profile

  1. Researched and selected target keywords to improve the salon’s visibility on relevant searches.
  2. Completed a full setup of the GMB profile settings.
  3. Added relevant service categories to align with the salon’s offerings.
  4. Listed all services with detailed descriptions and pricing.
  5. Rewrote and optimized the business description based on the selected keywords.
  6. Uploaded high-quality photos showcasing the salon’s work.
  7. Added a video tour of the salon.
  8. Uploaded office photos to give customers a feel for the location.
  9. Added products available for purchase, with descriptions and prices.
  10. Published 10 posts about the business to boost engagement.

The client also hosted a launch event with local influencers and bloggers to increase awareness.

Results After 2 Months

The number of people who viewed your company profileSearch queries for which your company profile was displayedActions in the company profile
February68<5045
March22021110
April515223395
May13 8314 7002 907
June (1-17)1 934in the process of updating587
June forecast3 413in the process of updating1 036

In May, profile views jumped 23x — mainly due to the salon’s grand opening event, not just GMB optimization. So, May’s numbers aren’t the best indicator of organic results.

However, looking at June (from the 1st to the 17th, with projections for the full month), we saw more stable, reliable data since the event buzz had passed.

Results

Overall, profile visibility increased by more than 6x, and engagement (profile actions) grew 2.6x

Need to set up Google My Business for your business? You can submit a request for consultation on our agency’s website – https://spilnoagency.com.ua/

Frequently Asked Questions

What is about the client?

The client reached out in April, looking to optimize their Google My Business (GMB) profile for a newly opened beauty salon in Detroit, USA. Since the salon had just launched, the main goal was to boost its visibility.

What is work Completed to Optimize the GMB Profile?

The client also hosted a launch event with local influencers and bloggers to increase awareness.

What is results After 2 Months?

In May, profile views jumped 23x — mainly due to the salon’s grand opening event, not just GMB optimization. So, May’s numbers aren’t the best indicator of organic results.

What is results?

Overall, profile visibility increased by more than 6x, and engagement (profile actions) grew 2.6x

Буряк Марія Spilno Agency All articles by author →

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