Learning

Google Analytics Course

A structured Google Analytics 4 course — from installation and terminology to e-commerce analytics, attribution, and integrations.

18 lessons · 3 levels

01

Beginner

GA4 Fundamentals

01 Google Analytics: What It Is and the Best Alternatives in 2026 7 min read 02 How to Install Google Analytics 4 in 2026: GTM & Manual Code Guide 8 min read 03 UTM Tags: What They Are, How They Work and Where to Generate Them 5 min read 04 GCLID Tag: What It Is and How It Works 9 min read 05 Google Analytics: What is Client-ID and User-ID and How to Use Them 7 min read
02

Intermediate

Setup and Reports

01 How to Set Up Events in Google Analytics 4: Complete Guide 2026 12 min read 02 GA4 Extract Data from Your Page: Automatic Event Tracking Without Code 4 min read 03 The GA4 Traffic Acquisition Report: How to Read Channels and Sources 10 min read 04 How to Read the User Loyalty Report in Google Analytics 4 8 min read 05 (not set) in Google Analytics: What It Means and How to Fight It in 2026 13 min read 06 Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists 12 min read
03

Advanced

E-commerce, Attribution, Integrations

01 GA4 Measurement Protocol: What It Is and How to Set It Up 10 min read 02 Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template 10 min read 03 Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service 9 min read 04 Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide 11 min read 05 Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application 9 min read 06 How to Connect Google Analytics 4 to Google Business Profile: Full Guide 2026 6 min read 07 New Features: Google Analytics + Google Business Profile Integration 3 min read