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Google Analytics Launches Server-to-Server Integration with Shopify: Automatic Purchase Event Collection from July 2026
From July 2026, Google Analytics will automatically receive purchase data from Shopify stores directly via server — the…
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News
Key digital marketing news with commentary from the Spilno Agency team: Google Ads and Merchant Center updates, changes in Meta, GA4 and search. We explain what each change means for your business and whether you need to act.
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Bing Webmaster Tools Launches AI Performance: Citations, Citation Score and Grounding Queries Explained
Bing Webmaster Tools now features an updated AI Performance report — website owners can track how often Microsoft…
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Google Simplified Billing Payer Change in Google Ads: Step-by-Step Wizard
Google has added a self-service payer change form to the Billing section of Google Ads — a 6-step…
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New Features: Google Analytics + Google Business Profile Integration
Google has added a setup page for a new integration to the Analytics Help Center — linking GA4…
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Meta AI: Business Assistant Is Now Live Inside Meta Ads
Meta AI — a business assistant is now live inside Meta’s ad accounts, working right within Ads Manager…
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Google Search Console Adds Generative AI Performance Reports for AI Overviews & AI Mode
On June 3, 2026, Google announced the launch of dedicated Generative AI performance reports in Search Console, with…
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Google Search Console now shows your branded traffic: the new «Branded traffic» report
The new «Branded traffic» card in Performance automatically splits search into brand and non-brand — anonymized queries included.…
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Google Search Console Introduces New “Statistics” Report
A new report – “Statistics” – has appeared in Google Search Console, where you can view additional information…
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E-commerce Conference 2025 –— The #1 Event for Everyone Earning Online!
October 13 Kyiv will become the meeting place for top Ukrainian and international e-commerce professionals! The event will…