Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
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SEO
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cPanel SEO: How to Optimize Your Hosting for Search in 2026 (Enable & Disable)
cPanel is a hosting control panel that packs dozens of features with a direct impact on SEO: HTTPS…
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Cloudflare for SEO: How to Configure It to Improve Search Performance in 2026
Cloudflare works as a proxy and CDN between the visitor and your website, and it can noticeably affect…
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How Spilno Agency Does On-Page SEO Optimization with Claude
Spilno Agency runs on-page SEO optimization together with the AI agent Claude — following one document standard that…
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AI Overviews: What They Are and How to Get Featured in 2026
AI Overviews are Google's Gemini-powered AI summaries in search. What they are, how they work, and what it…
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Low-, Mid-, and High-Frequency Keywords: What They Are and How to Use Them
Low-frequency, mid-frequency, and high-frequency queries (also known as long-tail, mid-tail, and short-tail keywords) are a way of grouping…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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PageSpeed Insights Update: the New “Agentic Browsing” Score
PageSpeed Insights has a new score category — Agentic Browsing. It shows how ready your site is to…
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Consent Mode: How Data Privacy Affects SEO in 2026
Consent Mode is a mechanism that changes how analytics and advertising tags behave depending on whether a user…
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Screaming Frog SEO Spider: Full 2026 Feature Review
Screaming Frog SEO Spider is a desktop crawler that scans a website the same way a search engine…
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Crawl Budget: What It Is and How to Optimise It in 2026
Crawl budget is the amount of resource Googlebot is willing to spend crawling your site over a given…
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Search Intent in SEO: What It Is and How to Optimise for It in 2026
Search intent is the real goal behind a user’s query in Google: to learn, to find, to compare…