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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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Case study: 72 quality leads from TikTok for service stations and car services
Table of contents Spilno Agency promotes a company that provides car repair services. Currently, we are promoting 3…
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Google Shopping setup: step-by-step instruction
Step-by-step guide to setting up Google Shopping in 2026: Merchant Center Next, product feed, Performance Max, free listings.…
Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
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Technical SEO Audit: What It Is and What It Includes
What is a technical SEO audit, what it includes, which tools to use, and how often to run…
Checklists
GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
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Google Shopping setup: step-by-step instruction
Step-by-step guide to setting up Google Shopping in 2026: Merchant Center Next, product feed, Performance Max, free listings.…
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What is Google Search Console: Complete Guide for SEO Specialists
For effective website promotion in Google, a clear understanding of its interaction with the search engine is essential.…
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Instagram Incognito: How to View Stories Anonymously in 2026
Insta incognito insta incognito is a key question searched daily on Google. In this guide — full breakdown…
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References: What are they, why are they important, and where to find them?
In any type of creative work, ideas for inspiration are extremely important. Creating something “from scratch” is not…
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Collaborator — A Tool for Effective Marketing and SEO Promotion
In today’s world, competition for customer attention is immense, making effective online promotion absolutely essential. Business owners and…
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Digital Marketing: What It Is and How It Works
The digital world has changed the rules of the game, and today, a business not present online risks…
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What is Traffic Arbitrage: A Path to Online Earnings
If you are looking for online earning opportunities, pay attention to traffic arbitrage. This refers to a digital…
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Who is a Targetologist and What Are Their Responsibilities
One of the most effective promotional tools is online advertising. How does it work? You want to learn…
Conferences
GuruConf 2025 — Free Online Conference on Website Promotion
On September 11, GuruConf 2025 will take place — an unmissable event if you are involved in search…
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What are Quiz Websites
Various tools are used for effective marketing, but recently, quiz websites have gained particular popularity. The level of…
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Monetization on TikTok: How It Works
Tiktok live gifts monetization ukraine tiktok live gifts monetization ukraine is a key question searched daily on Google.…
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Unlocking Your TikTok Ads Account: A Step-by-Step Guide
Have you just registered your TikTok Ads account and it’s been blocked, even though your business doesn’t violate…