Instructions, guides and manuals
Complete Guide to Google My Business (Google Business Profile)
Google My Business service (new name Google Business Profile) is very often used by marketers or advertising specialists. In the process of our work, we have found that many users encounter problems granting access to this service. There are instructions online on how to grant access to the service, but they are usually inaccurate or outdated (over time, the interface changes and the instructions no longer correspond to reality).
This guide was written by the digital agency Spilno to simplify work with clients and quickly provide the agency with access for account audits. You can submit a request for a Facebook or Instagram account audit on the digital agency’s website.
Contents
If you need help creating a Google My Business Profile account or optimizing your profile, leave a comment below this post, or submit a request on our digital agency’s website https://spilnoagency.com.ua/
What is Google My Business?
Instructions on how to grant access to Google My Business (Google Business Profile)
- Log in to your Google My Business Profile account https://business.google.com
- Go to your business profile.

- Click “Menu”
Account profile settings
Users and access.




- Click the “Add” button, enter the name or email address, and select the access level “Owner” or “Administrator”.
- Enter the address to which you plan to grant access.
- Click the “Invite” button.
- That’s it – access to the Google My Business profile has been granted.
Can you create a Google My Business Profile without a physical address?
Yes, this can be done during account creation.
At one of the registration stages, there will be a question: “Add a location customers can visit, like a store or office?”. At this stage, you need to select “No”.
In this case, you will proceed to specify your service area instead of a precise address.

If you need help creating a Google My Business Profile account or optimizing your profile, leave a comment below this post, or submit a request on our digital agency’s website https://spilnoagency.com.ua/
Which business is Google My Business best suited for?
Google Business Profile is suitable for almost any business, but it provides the most benefit to those who serve customers at a specific physical location or provide services in a defined region. It is ideal for:
- Local shops and establishments: Cafes, restaurants, clothing stores, beauty salons, barbershops, gyms. Customers often search for such places “nearby.”
- On-site service providers: Plumbers, electricians, repair technicians, cleaning services. They can specify their service area.
- Medical and educational institutions: Dental clinics, private schools, language centers.