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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How real-world businesses are transforming with AI – with 50 new stories
Article source – https://blogs.microsoft.com/blog/2025/02/05/https-blogs-microsoft-com-blog-2024-11-12-how-real-world-businesses-are-transforming-with-ai/ One of the highlights of my career has always been connecting with customers and…
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Content Plan: What It Is and How to Create One?
A content plan is a systematized and pre-planned schedule for creating and promoting publications on various online platforms…
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What is Upwork and How Does It Work? A Guide for Freelancers
What is upwork what is upwork is a key question searched daily on Google. In this guide —…
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E-commerce SEO Strategies: The Complete Guide
All ecommerce SEO strategies in one guide: technical SEO, on-page optimization, category & product page SEO, link building,…
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How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
Case studies
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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How to launch ads on Google Maps: a complete beginner’s guide (2026)
Step-by-step guide to launching Google Maps ads: formats (Promoted Pin, Map Search Ads, Place Sheet), Performance Max for…
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How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
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How Performance Max campaigns work in Google Ads: a guide for first-time advertisers
How Performance Max campaigns work in Google Ads — the algorithm, asset groups, metrics (CTR, CPA, ROAS, tROAS),…
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Google’s official statements on what affects ranking: a 1998–2026 deep dive
A chronological deep dive into Google's official statements on ranking factors — from PageRank (1998) to AI Overviews,…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide
What ROAS, ROMI, ROI, CTR, CPC, CPA, LTV and 30+ other digital marketing metrics actually mean. Formulas, 2025–2026…
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The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage
The marketing funnel isn’t a textbook abstraction — it’s a map of real user decisions: from the moment…
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SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…