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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
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Who is a Targetologist and What Are Their Responsibilities
One of the most effective promotional tools is online advertising. How does it work? You want to learn…
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Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
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HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
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What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…
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Case study: 72 quality leads from TikTok for service stations and car services
Table of contents Spilno Agency promotes a company that provides car repair services. Currently, we are promoting 3…
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Case study: GBP for Beauty Studio in the US
About the client The client reached out in April, looking to optimize their Google My Business (GMB) profile…
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Promotion of an Online Store for Auto Paints and Accessories for Car Service Stations
Objective: The client came with the goal of achieving 40 sales per day. At that time, they were…
Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…
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How to create a high-quality report on digital marketing channels
A high-quality marketing project report is the key to effectively managing advertising campaigns and optimizing budgets. Proper analysis…
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What is a Blog and Why Does a Business Need One?
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other…
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Telegram Ads Advertising: Sale of a Land Plot
The client came with the task — to find buyers for a land plot of 2 hectares. The…
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Apix Drive Review: Automating Integrations for Google Ads and Meta Ads
Meta ads manager integration with crm google sheets slack meta ads manager integration with crm google sheets slack…
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Goal Setting with the SMART System
Introduction Goal setting is a key element of successful project management, business growth, and personal effectiveness. One of…
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Who is an SMM Specialist and Their Functional Responsibilities
Who is an SMM Specialist? An SMM (Social Media Marketing) specialist is a professional responsible for promoting a…
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How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
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Google Ads Specialist: Who They Are and What Their Responsibilities Are
Google ads specialist google ads specialist is a key question searched daily on Google. In this guide —…