How to add a user to Google Ads?

In Google Ads: click the Tools icon → Access and security → Users tab → click the + button → enter the user's Gmail address → select their access level (Admin, Standard, Read only, or Email only) → Send invitation.

What access level should I give a PPC agency in Google Ads?

Give the agency Standard access — they can create and manage campaigns, ads, and keywords, but cannot add/remove users or change billing. Only grant Admin access if they need to manage user permissions.

Can an agency access my Google Ads without knowing my password?

Yes. Use Google Ads user access management to invite the agency with their own Gmail account. They get their own login — you never need to share your password. This is the recommended secure method.

How to remove an agency from Google Ads?

Go to Tools → Access and security → Users → find the agency's email → click the three dots → Remove access. If the agency linked via MCC (manager account), go to Tools → Linked accounts → Manager accounts → unlink.

What is the difference between user access and MCC access in Google Ads?

User access is added directly to your account. MCC (My Client Center) access is managed via a manager account — the agency links your account to their MCC, allowing management from one dashboard. MCC is standard for agencies managing multiple clients.

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Instructions on How to Grant Agency Access to Google Ads

Author Валерій Красько | 30 Apr 2026 Updated: 29 Jul 2026 | 4 min read 0 views

How to Grant Agency Access to Google Ads — cover

Google Ads Access:

1. To grant us access for an audit (or for management), you need to provide the agency with your Google Ads account ID. It looks like 917-162-4984 (usually located in the upper right corner of the screen).

Instructions on How to Grant Agency Access to Google Ads

2. After the agency receives the ID, the agency will send a request to link your Google Ads advertising account to its agency account.

3. After the agency sends the linking request, the client needs to log in to their Google Ads account, go to “Settings” -> “Access and security”. Then, next to our request, click the “Grant access” button.

P.S. If you need assistance with managing Google Ads accounts, the marketing agency “Spilno” is ready to help you with this.

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Frequently Asked Questions

How can I learn more about this topic?

We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

Can I get a consultation?

Yes, you can reach out to our team for a free consultation through the contact form on our website. We’ll help you find the best solution for your business needs.

Are there free tools available?

Most tools described in this article offer free plans or trial versions. Check the pricing section in the article for detailed information.

Google Ads Access Levels: Which One to Grant

Google Ads has four access levels, and your choice defines what exactly the agency can do in your account:

Email only — the user only receives notifications and cannot sign in.
Read only — viewing campaigns and reports with no right to change anything. Good for audits.
Standard — managing campaigns, bids and ads. The optimal level for an agency running your advertising.
Admin — everything above plus user and access management. Keep this level for yourself only.

Access via Manager Account (MCC): How Agencies Connect

Most agencies connect through their own manager account (MCC) rather than as a separate user. The flow is simple: you share your 10-digit account ID (format XXX-XXX-XXXX, visible in the top right corner of the interface), the agency sends a link request from its MCC, and you accept it under Admin → Access and security → Managers. The advantage: ownership, the billing profile and account history always stay with you, and you can disconnect the agency in one click.

Security: Three Rules for the Account Owner

Never grant Admin level to contractors — Standard is enough to manage campaigns.
The billing profile and payment method should belong to you, not the agency — otherwise you risk losing the account with all its history when switching contractors.
Review the user and manager list under Access and security quarterly and remove outdated access.

To revoke access, open Admin → Access and security, find the user or manager account and click Remove. Your campaigns, statistics and settings remain fully in your account.