How to add a user to Google Ads?

In Google Ads: click the Tools icon → Access and security → Users tab → click the + button → enter the user's Gmail address → select their access level (Admin, Standard, Read only, or Email only) → Send invitation.

What access level should I give a PPC agency in Google Ads?

Give the agency Standard access — they can create and manage campaigns, ads, and keywords, but cannot add/remove users or change billing. Only grant Admin access if they need to manage user permissions.

Can an agency access my Google Ads without knowing my password?

Yes. Use Google Ads user access management to invite the agency with their own Gmail account. They get their own login — you never need to share your password. This is the recommended secure method.

How to remove an agency from Google Ads?

Go to Tools → Access and security → Users → find the agency's email → click the three dots → Remove access. If the agency linked via MCC (manager account), go to Tools → Linked accounts → Manager accounts → unlink.

What is the difference between user access and MCC access in Google Ads?

User access is added directly to your account. MCC (My Client Center) access is managed via a manager account — the agency links your account to their MCC, allowing management from one dashboard. MCC is standard for agencies managing multiple clients.

Instructions

Instructions on How to Grant Agency Access to Google Ads

Author Валерій Красько | 30 Apr 2026 Updated: 06 May 2026 | 4 min read 0 views

Google Ads Access:

1. To grant us access for an audit (or for management), you need to provide the agency with your Google Ads account ID. It looks like 917-162-4984 (usually located in the upper right corner of the screen).

2. After the agency receives the ID, the agency will send a request to link your Google Ads advertising account to its agency account.

3. After the agency sends the linking request, the client needs to log in to their Google Ads account, go to “Settings” -> “Access and security”. Then, next to our request, click the “Grant access” button.

P.S. If you need assistance with managing Google Ads accounts, the marketing agency “Spilno” is ready to help you with this.

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We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

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