Instructions
How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
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Web Analytics
Practical web analytics content: Google Analytics 4 setup, events and conversions, Google Tag Manager, reports and integrations. We make the complex simple — so your marketing decisions rely on accurate data.Selling online? See how we set up GA4 ecommerce tracking for online stores.
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Web Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…
Instructions
How to Create a High-Quality Digital Marketing Channel Report
A digital marketing channel report is not just a table of numbers — it is a decision-making tool.…
Instructions
How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
Instructions
Terms of reference for installing the Google Tag Manager (GTM) service code
A Google Tag Manager (GTM) installation brief is a short document for a developer with two code snippets…
Instructions
Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists
You open Google Search Console and see 1,200 clicks for the week. Then you check GA4 and find…
Case studies
Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…