How to Link Google Analytics with Google Ads and Import Goals?

Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without this connection, you only see part of the “picture”.

Contents 1. Key reasons to link Google Analytics and Google Ads: 1.1. Data integration and attribution 1.2. Goal alignment and ecosystem integration 1.3. Working with audiences (Remarketing 2.0) 1.4. Summary: 2. How to link Google Analytics with Google Ads? 2.1. Instructions on how to grant administrator access in Google Analytics: Instr