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GA4 Measurement Protocol: What It Is and How to Set It Up
GA4 Measurement Protocol is Google’s HTTP API that lets you send analytics events directly from a server, offline…
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Web Analytics
Practical web analytics content: Google Analytics 4 setup, events and conversions, Google Tag Manager, reports and integrations. We make the complex simple — so your marketing decisions rely on accurate data.Selling online? See how we set up GA4 ecommerce tracking for online stores.
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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
Instructions
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
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Microsoft Clarity Added AI Visibility Report: What You Need to Know
Microsoft Clarity added a beta AI Visibility tab: Citations, Share of Authority, Grounding Queries. We break down every…
Web Analytics
GA4 Extract Data from Your Page: Automatic Event Tracking Without Code
Google Analytics 4 introduced Extract data from your page. Automatic data extraction from HTML elements or JS variables…
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Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
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Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
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Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…