What is the Google Search Console statistics report?

The GSC statistics report (also called the Search Analytics or Performance report) shows how your site performs in Google Search: total clicks, impressions, average CTR, and average position for queries, pages, countries, and devices over a selected date range.

How to analyze impressions vs clicks in Google Search Console?

Compare impressions (how often your pages appear in search) vs clicks. High impressions with low CTR indicate you rank in search but your title/meta description isn't compelling enough. Prioritize these pages for title/description optimization to improve click-through rates.

What data is available in Google Search Console Performance report?

GSC Performance report shows: search queries triggering your site, landing pages receiving organic traffic, geographic distribution of searches, device breakdown (mobile/desktop/tablet), and search type (web, image, video, news). Data covers up to 16 months.

How to use GSC data to improve SEO?

Key actions from GSC data: identify queries where you rank 8–20 (optimize content to reach page 1), find pages with high impressions but low CTR (improve meta titles), check for mobile usability issues, and monitor Core Web Vitals failing pages.

How often is Google Search Console data updated?

GSC performance data is typically delayed by 2–3 days. The data shown is not real-time. For long-term trends, filter by custom date ranges. The 16-month data window allows year-over-year comparison of organic performance.

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Google Search Console Introduces New “Statistics” Report

Author Буряк Марія | 30 Apr 2026 Updated: 06 Jun 2026 | 5 min read 0 views

A new report – “Statistics” – has appeared in Google Search Console, where you can view additional information for 7, 28 days, and the last 3 months.

Available reports:

Your Content:

Most popular content.
Content with increasing popularity.
Content with decreasing popularity.

Queries leading to your site

Most popular.
Queries with increasing popularity.
Queries with decreasing popularity.

How can this be used?

Monitor content with decreasing popularity and assign your SEO specialist the task of updating the content.
Monitor content with increasing popularity, and if you hold low positions for these pages, assign your SEO specialist the task of optimizing them.

Read more about Google Search Console features here.

Google Search Console Introduces New “Statistics” Report

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Frequently Asked Questions

How can I learn more about this topic?

We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

Can I get a consultation?

Yes, you can reach out to our team for a free consultation through the contact form on our website. We’ll help you find the best solution for your business needs.

Are there free tools available?

Most tools described in this article offer free plans or trial versions. Check the pricing section in the article for detailed information.

How to Build a Monthly Routine Around This Report

Falling content — add every page from “decreasing popularity” to a content-update queue: refresh facts and dates, expand weak sections, check whether the search intent has shifted.
Rising queries — if a query is gaining popularity while your page sits outside the top 5, it is the highest-ROI optimization candidate: improve the title, add a matching section, strengthen internal links to that page.
Period comparison — compare the 28-day view against 3 months to separate seasonal dips from real downtrends before reacting.

Statistics vs. the Performance Report

The Statistics report is a curated trends view: Google itself highlights what is growing and what is fading. The classic Performance report remains the tool for deep analysis — custom filters, period comparison, device and country breakdowns, exports. A practical workflow: spot signals in Statistics, then investigate each one in Performance before assigning tasks to your SEO specialist.