Conferences
How We Attended E‑Commerce Conference 2025 and What We Gained From It
On October 13, one of the most anticipated events of the year in online retail took place in Kyiv — E‑Commerce Conference 2025 at the Parkovy Exhibition and Convention Center. Our agency’s team was among the participants and is ready to share our impressions, observations, and ideas.
What is this event
The conference is positioned as a large-scale industry event focused on e-commerce: marketers, brand owners, service providers, logistics, fintech, digital agencies — all under one roof. Over 2000 participants were announced, along with an exhibition area featuring dozens of companies, practical case studies, panel discussions, networking, and opportunities to find new partners.
Among the speakers were well-known names in digital marketing and e-commerce: Anton Dzyubenko, Ilona Bahdasarova, Mykhailo Shapovalov, Vlad Malchevskyi, Oleksii Hryshyn, and others. The program covered topics from advertising process automation to international scaling and AI in customer experience.
Our Impressions: Highlights + Areas for Improvement
Pros that truly resonated
- High-quality organization and location. Parkovy is a convenient venue with good infrastructure, and the event itself looked «top-notch».
- Large number of participants and lively atmosphere. There were many people, conversations were buzzing, and it was easy to strike up conversations with new contacts and discover interesting companies.
- Engaging speakers and relevant topics. Some presentations were truly useful and inspiring, especially when speakers shared real case studies or unconventional approaches.
- Networking opportunities. The conditions were set for meetings, introductions, and idea exchange — many valuable connections were made in the “live” format.
What could have been done better (in our opinion)
- Sometimes — too superficial. Some speakers touched on topics too generally, without going in-depth, not showing «how exactly» to do things, but merely «what needs to be done.» This left the feeling of being simply «told a mantra» rather than given tools.
- Popularity of approaches. Several presentations contained boilerplate theses often encountered at all conferences. However, such superficiality and «popularity» were quite expected, as each speaker had only 15 minutes for their presentation — which is objectively too little for a deep dive into a topic.
- Balance between theory and practice. It would have been great if more presentations included “live demonstrations” or a deeper dive with data, figures, metrics, and even “mistakes made”.
What We’re Taking From the Conference into Our Work
- Confirmed trends. Almost every presentation confirmed: automation, AI/ML, personalization, customer experience — these are not just “trendy” but are irreversibly becoming part of brand strategies.
- Discovery of new partners and tools. Thanks to the expo zone, we noticed services we hadn’t known before and are already planning to explore their solutions.
- Challenging “template thinking.” Some speakers made us reflect on not just immediately copying all popular topics, but rather selecting what is relevant to our clients.
- Confirmation: Live contact is irreplaceable. In the digital world, there are many online events, but real communication, chance encounters, and informal dialogues often provide the most vivid insights.
Who Should (or Should Not) Attend Such a Conference
We recommend it if you are:
- you are looking for very technical, in-depth workshops (e.g., on optimizing specific AI models in ads) — this might not be enough;
- your specialization is very niche, and you need very specific solutions — general topics might seem too “mainstream”.
In conclusion: E‑Commerce Conference 2025 is indeed a worthwhile event, deserving attention for those who work or aspire to work in e-commerce and digital. But like any large conference, it has its strengths and areas where there is room for improvement.
- a marketer, brand owner, or e-commerce project manager who wants to experience the industry from within;
- open to new contacts, services, and technologies;
- you need an impulse or inspiration to update your approaches in digital strategies.
It might be less effective if:
- you are looking for very technical, in-depth workshops (e.g., on optimizing specific AI models in ads) — this might not be enough;
- your specialization is very niche, and you need very specific solutions — general topics might seem too “mainstream”.
In conclusion: E‑Commerce Conference 2025 is indeed a worthwhile event, deserving attention for those who work or aspire to work in e-commerce and digital. But like any large conference, it has its strengths and areas where there is room for improvement.
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