Case studies
Case study: launching Google Ads from scratch for an English language school — 16 students in 5 weeks and ~10× return
Google Ads from scratch for an English language school: tracking 5 enquiry types, geo by format, 50 conversions…
// Spilno Agency Author
Анастасія Захаріна
Інтернет-маркетолог, Spilno Agency
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Case studies
Google Ads Case Study for a Health & Home Online Store: Leads +35%, Cost per Lead −9%
Spilno Agency case study: Google Ads for a health & home online store, summer 2026. Leads +35.4% on…
Case studies
Google Ads Case Study for a Car Service: +63% Leads in Summer, Cost per Lead −31%
Google Ads case study for Route 66 car service, summer 2026: leads +63% on +12.9% spend, cost per…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
News
Google Analytics Launches Server-to-Server Integration with Shopify: Automatic Purchase Event Collection from July 2026
From July 2026, Google Analytics will automatically receive purchase data from Shopify stores directly via server — the…
Web Analytics
Google Analytics: What is Client-ID and User-ID and How to Use Them
Client-ID and User-ID in GA4 are two different identifiers. Client-ID is stored automatically in the _ga cookie; User-ID…
Instructions
Google Merchant Center: How to Run Ads Only for a Specific Product Group in Google Ads
By default, a Google Ads Shopping campaign advertises your entire product catalogue. To show ads only for a…
Instructions
How to Connect Threads to Meta Business Suite: Step-by-Step Guide
Threads can be connected to Meta Business Suite through your business portfolio settings — this gives your team…
Instructions
How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…