Telegram Ads Cuts Minimum CPM in Target Specific Channels From €1 to €0.15

Telegram Ads cut the minimum CPM in the Target Specific Channels format from €1 to €0.15 — nearly 7 times cheaper. Target Bots and Target Search got the same cut. Here’s what changed and what it means for advertising budgets across Europe.

What changed: minimum CPM dropped from €1 to €0.15

The rate cut was announced by Telegram Ads 🇺🇦 | Netpeak on Telegram, an official Telegram Ads reseller. In standard EUR accounts, the minimum CPM for the Target Specific Channels format (placing ads directly on chosen channels) dropped from €1.00 to €0.15.

Notably, placing ads directly on specific channels is now cheaper than targeting that same channel’s audience through Target Users, where the minimum CPM stays at €0.20.

Which targeting formats are affected

• Target Specific Channels — minimum CPM: €1.00 → €0.15
• Target Bots — minimum CPM: €1.00 → €0.15
• Target Search — minimum CPM: €1.00 → €0.15
• Target Users — unchanged, minimum CPM stays from €0.20

The change applies to standard EUR accounts (available through resellers such as Netpeak). It does not extend to TON accounts, which run on a separate TON-denominated pricing system, and no changes there have been announced.

Why this matters for advertisers

As of June 2026, the average market CPM on Telegram Ads was around €0.49 — already considered an affordable rate. The new €0.15 floor for direct channel placements pushes the entry-level budget several times below that market average.

For media planning, this means scenarios that were previously ruled out on cost — niche verticals, precise placements on small topical channels, parallel testing of dozens of “channel + creative” pairings — can now pay off. Netpeak’s team (@TGAdsUA) is explicit: it’s worth revisiting hypotheses that once looked too expensive for a full launch.

This is especially relevant for B2B and narrow niches, where the pool of relevant channels is limited and testing each pairing used to be a meaningful line item in the budget.

What to do right now

1. Review bids in your current campaigns for Target Specific Channels, Target Bots and Target Search — they may still be set at the old, inflated floor.
2. Revisit rejected hypotheses. Channels or bots that once seemed too costly to test are worth re-evaluating now.
3. Expand your channel test list. A lower entry threshold lets you test more “channel + creative + audience” pairings in parallel within the same budget.
4. Compare Target Specific Channels vs. Target Users for the same channels — under the new rates, direct placement may now be the cheaper option.

Frequently Asked Questions (FAQ)

How much did the minimum CPM on Telegram Ads drop?

The minimum CPM for Target Specific Channels dropped from €1.00 to €0.15 — roughly an 85% cut. Target Bots and Target Search got the same reduction.

Which Telegram Ads targeting formats does the cut affect?

The drop from €1 to €0.15 applies to three formats: Target Specific Channels, Target Bots and Target Search. Target Users did not receive the cut.

Did the minimum rate for Target Users change?

No, the minimum CPM for Target Users is unchanged at €0.20. It is now actually higher than the new Target Specific Channels floor of €0.15.

Does the cut apply to TON accounts?

No, this cut was announced only for standard EUR accounts. TON accounts run on a separate TON-denominated pricing system, and no changes there have been announced.

What does this mean for advertisers in practice?

A lower entry threshold lets you test more channels, bots and search placements within the same budget, and scenarios previously ruled out on cost are worth revisiting.

Where was the rate change officially announced?

The cut was announced on the official Telegram channel Telegram Ads 🇺🇦 | Netpeak, an official Telegram Ads reseller.