How to add a user to Google Merchant Center?

In Merchant Center: click the gear icon (Settings) → Account access → click + Add user → enter the user's email → choose their access level (Admin, Standard, or read-only access types) → Send invitation.

What access level should an agency have in Merchant Center?

Agencies should have Standard access — this allows them to manage products, feeds, and promotions. Admin access is only needed if they need to manage user permissions or billing settings. Limit access to what is strictly necessary.

How to give an agency Merchant Center access without sharing credentials?

Use the built-in user access management in Merchant Center. Invite the agency using their Gmail or Google Workspace email. They get their own login — no password sharing required. You can revoke access at any time.

Can multiple users manage one Google Merchant Center account?

Yes. You can add multiple users with different access levels. Agencies typically work via Admin or Standard access. A Merchant Center account can also be linked to an MCC (Google Ads Manager Account) for agency management.

How to remove someone from Google Merchant Center?

Go to Settings → Account access → find the user → click the three dots next to their name → Remove. Their access is revoked immediately. If they were added via a linked manager account, you can unlink from Linked accounts.

Instructions

Instructions on How to Grant Access to Google Merchant Center

Редакція Spilno Agency | 30 Apr 2026 Updated: 06 May 2026 | 4 min read 32 views

Give access to google merchant center give access to google merchant center is a key question searched daily on Google. In this guide — full breakdown of «Instructions on How to Grant Access to Google Merchant Cente»: definition, examples, step-by-step tutorials and tips for 2026.

Only administrators can grant access to a Google Merchant Center account. To do this, they need to click the tools icon, open the list, and go to the “Users” tab.

Invited users will log in to your account using their own credentials. This helps protect your login information.

To add a new user, follow these steps:

Log in to your Merchant Center account, click the tools icon and in the “Settings” menu, select Account access.
Click the button with the plus icon .
Enter the email address of the new user

The email address to grant access to is [email protected] .

Click Add user.
On the opened page, specify the access type and email notification settings.
Click Save.

Access granted!

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Frequently Asked Questions

How can I learn more about this topic?

We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

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Yes, you can reach out to our team for a free consultation through the contact form on our website. We’ll help you find the best solution for your business needs.