Pinterest Ads Creative Sizes in 2026: The Complete Guide

Creative size decides more than budget on Pinterest: a vertical 2:3 pin (1000×1500 px) takes up twice the feed space of a square one and delivers a 20–40% higher CTR. This guide covers every Pinterest Ads creative size in 2026 — aspect ratios, pixel dimensions, file types and weight limits, character limits and safe zones for each format, with a cheat-sheet table.

Why creative size is everything on Pinterest

Pinterest is a vertical visual feed. The more screen space your pin occupies on a phone, the more attention it gets. So the right aspect ratio isn’t aesthetics — it’s a direct budget saving: correct size = higher CTR = lower CPC.

• 2:3 (1000×1500 px) — the Pinterest gold standard. Takes maximum vertical space without being cropped.
• Creatives taller than 2:3 (e.g. 9:16 for static) get cropped in the feed, and you lose part of the message.
• Square 1:1 — allowed, but loses feed area to vertical.
• Low resolution (under 1000 px wide) looks blurry and erodes trust.

Cheat sheet: all Pinterest Ads creative sizes 2026

Save this table — it lists the recommended sizes for every Pinterest ad format.

Image sizes (static pins)

A static image is the most common Pinterest ad format. Size recommendations:

• Aspect ratio: 2:3 — priority #1. Accepted range is 2:3 to 1:2.1; anything taller than 1:2.1 is cropped in the feed.
• Size: 1000×1500 px minimum, ideally 2000×3000 px for Retina screens.
• Square: 1:1 (1000×1000 px) — for Collections cards and Showcase.
• File type: PNG or JPEG.
• Max weight: 20 MB.

Spilno Agency tip: upload in 2:3 even when the source photo is square — pad it with brand-colour borders. The pin then claims more feed space without breaking the composition.

Video creative sizes

Video autoplays without sound, so the message must read visually. Specs:

• Aspect ratio: 1:1, 2:3, 9:16 (Standard Video); 1:1 or 16:9 for Max Width Video.
• Size: 1080×1080 (1:1), 1080×1620 (2:3), 1080×1920 (9:16).
• Length: 4 seconds to 15 minutes; optimal 6–15 seconds.
• File type: .mp4, .mov, .m4v (H.264 or H.265 codec).
• Max weight: 2 GB.
• The first 2 seconds matter most — show the product or hook immediately.

Carousel Pin: card sizes

A Carousel holds 2 to 5 swipeable images. Key rule: all cards must share the same aspect ratio — either all 1:1 or all 2:3. Each card is 1000×1000 or 1000×1500 px, type PNG/JPEG, up to 20 MB per card. Every card can carry its own URL.

Idea Ads and vertical 9:16 formats

Idea Ads (a multi-page, Stories-like format) and Max Width Video use the full-screen vertical 9:16 — 1080×1920 px. Up to 20 pages, video per page up to 60 seconds. Safe zones are critical here: keep the top and bottom ~15% of the screen clear of text and logo, because the Pinterest interface (avatar, title, buttons) overlays them.

Collections, Showcase, Shopping and Premiere Spotlight

• Collections Ads: one hero visual (1:1 or 2:3) + at least 3 product cards 1:1 (1000×1000). Mobile-only format.
• Showcase Ads: interactive cards 1:1 (1000×1000), up to 5 cards, each with subtiles.
• Shopping Ads (Product Pins): the image is pulled from the catalog; recommended 2:3 (1000×1500). A light, plain background works best.
• Premiere Spotlight: premium max-width video 1:1 or 16:9 (1920×1080), up to 2 GB.

Text limits: title and description

Size isn’t just pixels — it’s character count too. Pinterest Ads creative text limits:

Put the key message in the first 40 characters of the title — that’s what shows in the feed. Use the description for keywords: Pinterest is a search engine, and the description helps the pin rank.

Safe zones and text on the creative

1. Top and bottom of 9:16 — leave ~15% (≈ 270 px top/bottom) clear: that’s where UI elements sit.
2. Text overlay — no more than 20–40% of the area; large, high-contrast font (Pinterest is viewed on phones).
3. Logo — in a corner, not centred, no full-frame branding.
4. Contrast — light text on a dark plate or vice versa; avoid text laid directly over busy photos.

Technical file requirements

• Images: PNG or JPEG, up to 20 MB, at least 1000 px on the short side.
• Video: .mp4, .mov, .m4v; H.264/H.265 codec; up to 2 GB; 4 s – 15 min.
• Carousel: 2–5 images, same aspect ratio, up to 20 MB each.
• Idea Ad: up to 20 pages; video per page up to 60 s.

5 creative-size mistakes

1. Square 1:1 instead of 2:3 — the most common mistake. Loses up to 40% of feed area and CTR.
2. Pin too tall (above 1:2.1) — Pinterest crops it and the CTA “disappears” off-frame.
3. Text inside the 9:16 safe zone — the UI covers the title or button.
4. Low resolution (<1000 px) — a blurry pin, lower trust and conversion.
5. Mixed aspect ratios in one Carousel — the system rejects the creative or crops some cards.

Pre-upload creative checklist

• ☑ Aspect ratio 2:3 (static) or 9:16 (vertical video)
• ☑ Resolution at least 1000 px wide
• ☑ Weight: images ≤ 20 MB, video ≤ 2 GB
• ☑ File type: PNG/JPEG or MP4/MOV/M4V
• ☑ Title ≤ 100 characters, key point in the first 40
• ☑ Text overlay ≤ 40% of area, outside safe zones
• ☑ Logo in a corner, high contrast

FAQ

What is the best creative size for Pinterest Ads?

For a static pin — a 2:3 aspect ratio at 1000×1500 px (ideally 2000×3000 px). Pinterest recommends this as the primary format: it takes maximum vertical space in the feed and delivers the highest CTR.

What is the maximum file size for Pinterest ads?

Images — up to 20 MB (PNG or JPEG). Video — up to 2 GB (.mp4, .mov, .m4v). Exceeding the limit causes the creative to be rejected on upload.

Which aspect ratios does Pinterest video support?

Standard Video — 1:1, 2:3 and 9:16. Max Width Video and Premiere Spotlight — 1:1 or 16:9. Recommended length is 6–15 seconds, .mp4 with the H.264 codec.

How many characters fit in a pin title and description?

Title — up to 100 characters (≈ 40 visible in the feed); description — up to 500 characters. The description is often hidden in the feed but matters for Pinterest search, so put keywords there.

Can I use a single 1:1 creative for every format?

Technically yes, but it’s a losing strategy. Square fits Collections cards and Showcase, but for the feed always prepare a vertical 2:3 or 9:16 — otherwise you lose up to 40% of screen area and CTR.

How Spilno Agency builds Pinterest creatives

We design and test Pinterest ad creatives for e-commerce, fashion, beauty and interior brands across European markets — from correct sizes and safe zones to format A/B tests and the ROAS corridor. If you need a full set of creatives for every Pinterest format, or an audit of existing campaigns, get in touch.