SendPulse 2026 — Full Review: Email Marketing & Multichannel Automation

SendPulse is a multichannel marketing platform for email campaigns, SMS, Viber, Web Push, and chatbots (Telegram, Facebook, Instagram). Free plan up to 500 subscribers and 15,000 emails/month. In 2026, an AI writing assistant and Automation 360° were added.

Modern businesses cannot rely on a single communication channel. Customers expect to hear from you where they are — in email, a messenger, or a push notification. SendPulse solves this from one unified dashboard.

Register here: sendpulse.com

What Is SendPulse — Platform Overview 2026

SendPulse is a SaaS platform founded in 2015. It started as a pure email marketing tool and evolved into a full multichannel communication ecosystem. Today, over 2 million marketers in 200+ countries use the platform.

SendPulse is a unified communication management system — from the first welcome email to an automated post-purchase chatbot flow.

Key Features of SendPulse in 2026

1. Email marketing — drag-and-drop editor, 130+ templates, HTML editor, A/B testing, personalisation, opens and clicks analytics.
2. SMS and Viber campaigns — transactional and marketing messages, bulk sending, delivery statistics.
3. Web Push notifications — no email address needed, URL-based and behavioural segmentation, automated welcome series.
4. Chatbots — no-code builder for Telegram, Facebook Messenger, Instagram, WhatsApp.
5. Automation 360° — visual workflow editor: triggers from website events, email behaviour, or CRM data.
6. AI assistant (2026) — GPT-4-powered generation of email copy, subject lines, preheaders, and chatbot responses.

Email Campaigns in SendPulse: Step-by-Step Guide

Email still delivers the highest ROI of any digital channel — $36 for every $1 spent (DMA, 2026). Here is how to launch your first campaign:

1. Register at sendpulse.com — 2 minutes. Free plan activates automatically.
2. Verify your sender domain — add SPF, DKIM, and DMARC to your DNS. SendPulse generates them in the Senders section.
3. Import or build your subscriber list — CSV/XLSX upload, website signup form, or CRM integration. Always use double opt-in.
4. Create your email in the drag-and-drop editor or use a ready-made template. Add personalisation: {name}, {email}.
5. Set up segmentation — filter by tags, engagement, or CRM fields.
6. Run an A/B test — SendPulse picks the winner after 4 hours and sends it to the rest.
7. Analyse results — opens, clicks, unsubscribes, spam complaints, click map.

Automation 360°: Trigger Campaigns and Funnels

Automation 360° is a visual workflow builder. You create a flow from blocks: trigger → delay → condition → action. 30+ trigger types: signup, purchase, abandoned cart, opened/not opened, birthday, CRM field change.

SendPulse Chatbots: Telegram, Facebook, Instagram

The no-code chatbot builder answers questions, collects leads, displays product menus, and passes leads to CRM. Platforms: Telegram (buttons, menus, Telegram Pay), Facebook Messenger, Instagram (Stories, DM, comments), WhatsApp Business.

Email Deliverability and Spam Protection

SendPulse achieves 98%+ average deliverability: automatic SPF/DKIM/DMARC generator, dedicated IP (Pro+ plan), built-in spam checker, automatic hard-bounce and unsubscribe cleaning, real-time domain reputation monitoring.

SendPulse Pricing Plans 2026

SendPulse Integrations

200+ integrations: CRM (Salesforce, HubSpot, Pipedrive), eCommerce (WooCommerce, Shopify), automation (Zapier, Make, n8n), CMS (WordPress, Tilda, Wix), analytics (Google Analytics 4).

SendPulse vs Competitors

Choose SendPulse when: your audience uses Cyrillic; you need multichannel in one dashboard; your budget is limited (free plan is more generous than Mailchimp); you need no-code chatbots for Telegram or Instagram. Choose Mailchimp for the EN market with extensive Shopify segmentation.

FAQ: Frequently Asked Questions About SendPulse

What is SendPulse and what is it used for?

SendPulse is a multichannel marketing platform for email, SMS, Viber, Web Push, and chatbots. Free plan with no time limit.

Does SendPulse have a free plan?

Yes — up to 500 subscribers, 15,000 emails/month, 1 chatbot, basic automation. No time limit.

How is SendPulse different from Mailchimp?

SendPulse supports more channels and has a more generous free plan (15,000 vs 1,000 emails/month). Mailchimp has a larger integration marketplace for the EN market.

What integrations does SendPulse support?

WordPress, WooCommerce, Shopify, Zapier, Make, Salesforce, HubSpot, and 200+ services via REST API.