Reddit Ads Launches E-commerce Advertising: Product Catalogs and Shopify Integration

Reddit Ads has launched e-commerce functionality: the ads dashboard now has a product catalog (Reddit Catalog) and a direct Shopify integration. You connect your store to Reddit, the product catalog syncs automatically, and Reddit builds dynamic product ads from it that are shown to relevant communities. Below we break down what the tool is, the targeting options it unlocks, how the Shopify integration works, and how to connect your store.

What happened: Reddit opens advertising to e-commerce

Until now Reddit Ads was mostly about reach and engagement: advertisers ran promoted posts and banners, but there was no proper solution for online stores. Now the Reddit Ads dashboard has a dedicated «Catalogs» section — a tool that lets you upload your store’s assortment and advertise specific products rather than just your brand.

This brings Reddit closer to what Meta (Facebook/Instagram), Google and TikTok have offered for a while: feed-based product advertising. For e-commerce it’s a fundamental change — you can now show dynamic product cards with title, price and image, keep them updated automatically, and re-engage site visitors through retargeting.

What is Reddit Catalog (product catalog)

Reddit Catalog is a structured list of the products you sell and want to promote on Reddit. Each item holds product data: title (title), description (description), price (price), image (image) and a link to the product page. It’s essentially the same product feed used in Google Merchant Center or Meta Commerce Manager, but for the Reddit ecosystem.

You can build a catalog two ways: connect Shopify (products are pulled in automatically) or create a catalog manually by uploading a product feed. Reddit then uses the catalog data to build ads that showcase the exact products from your assortment, not a static banner.

The image above shows that same Catalogs section in the Reddit Ads dashboard. At the top is a banner inviting you to connect your Shopify store, with a Connect Shopify button on the right. Below is the «Create your catalog» card with a button for manual creation. This is where product advertising setup begins.

How the Reddit × Shopify integration works

The main convenience of the new functionality is the direct Shopify integration. Instead of building and uploading a feed manually (and keeping it current), you click Connect Shopify, authorize your store, and the catalog syncs automatically.

• Automatic sync. Products, prices, availability and images are pulled from Shopify into Reddit with no manual uploads.
• Up-to-date data. If a price or stock level changes in your store, it updates in the ads too — so you never show outdated offers.
• Less busywork. No separate feed file to maintain or re-upload — the sync runs in the background.

It’s the same principle by which Shopify already integrates with Google and Meta. If you plan to bring your analytics together, it’s worth setting up purchase event tracking in parallel — we covered that in our piece on the Google Analytics server-to-server integration with Shopify.

Targeting options in Reddit Ads

Reddit’s strength is its communities. People join specific subreddits (r/ communities) around topics they care about, so the audience is already segmented by interest. For an online store that means highly relevant impressions. Reddit Ads offers several targeting layers:

• Community (subreddit) targeting. Run ads in niche r/ communities relevant to you — a gadget store advertising in tech subreddits, for example.
• Interest targeting. Ready-made audiences by interest categories (tech, fashion, gaming, beauty, sports and more).
• Keyword targeting. Place ads next to conversations that contain relevant queries and words.
• Retargeting. Re-engage users who already saw your product, visited your site or interacted with an ad — this requires the Reddit Pixel.
• Lookalike audiences. Find users similar to your existing buyers.
• Geo and devices. Country, city, language and device type (desktop/mobile).

Format: dynamic product ads

From the catalog Reddit builds dynamic product ads. Instead of preparing a separate banner for each item, you give Reddit the catalog and the system assembles ad cards with title, price and image and shows each user the most relevant products. If someone viewed a particular product on your site, retargeting can show them that exact item (or similar ones).

The benefits for e-commerce: the ad always shows current products and prices, it scales across your whole assortment without manual work, and it pairs well with retargeting — bringing back people who were close to buying.

How to connect a product catalog in Reddit Ads

You can launch product advertising in four steps:

1. Connect your store. In the Catalogs section click Connect Shopify and authorize your store — or create a catalog manually by uploading a product feed.
2. Wait for the catalog sync. Products, prices and images are pulled into Reddit automatically. Check that items imported correctly.
3. Create dynamic ads. Reddit builds product cards from the catalog — you just select products and configure the campaign.
4. Launch & retarget. Set up targeting (communities, interests, keywords), install the Reddit Pixel on your site, and run retargeting of your visitors.

Who benefits from Reddit for online stores

Reddit is an audience that deliberately chooses a topic and actively discusses purchases, gadgets, brands and recommendations. For a store that’s a warm audience with genuine interest in the niche. At the same time the platform has its own specifics worth considering before launch.

Key tip: authenticity works on Reddit. The audience dislikes hard selling, so creative should fit the community feed rather than look like a «buy now» banner. If you already advertise across Europe on Google or Meta, Reddit becomes another channel with cheaper traffic — especially in narrow niches. The Spilno Agency e-commerce advertising team can set up product advertising tailored to your assortment and goals.

Frequently asked questions (FAQ)

What is Reddit Catalog in simple terms?

It’s a product catalog (feed) inside the Reddit Ads dashboard — a list of your store’s products with titles, prices, descriptions and images. Reddit uses it to build dynamic product ads. It’s essentially the equivalent of a feed in Google Merchant Center or Meta Commerce Manager, but for Reddit.

How do you connect Shopify to Reddit Ads?

In the Reddit Ads dashboard open the «Catalogs» section and click «Connect Shopify». After you authorize your store, the product catalog syncs automatically — prices, availability and images are pulled in with no manual uploads and update whenever your store changes.

What targeting is available in Reddit Ads for a store?

Community (subreddit) targeting, interest targeting, keyword targeting, retargeting of site visitors via the Reddit Pixel, lookalike audiences, plus geo and device type. Because people gather in topical r/ communities, the audience is already segmented by interest.

Do you need Shopify to advertise products on Reddit?

No. Shopify is the easiest route thanks to automatic sync, but you can also create a catalog manually by uploading a product feed. In that case you maintain its freshness yourself.

How is Reddit Ads different from advertising on Meta or Google?

Reddit’s audience is segmented into topical communities and values authenticity — hard selling works less well here. On the other hand, competition and traffic costs are often lower than on Meta, and in narrow niches you can find a highly relevant audience. Reddit works best as an additional channel alongside Google and Meta.

What do you need for retargeting on Reddit?

You need to install the Reddit Pixel on your site — it records product views, add-to-cart actions and purchases. Based on these events you re-engage visitors who didn’t complete a purchase and build lookalike audiences.

The arrival of a product catalog and Shopify integration makes Reddit a full-fledged channel for e-commerce. If you want to test Reddit Ads for your store — connect a catalog, target the right communities and run retargeting — the Spilno Agency team will help you get it right the first time.