Instructions
Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
Latest articles
All →
Case studies
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
Instructions
Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
Recently updated
All →
Instructions
Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
Instructions
How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Instructions
Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
Most popular article
Instructions
★ Most popular blog article
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
Top guides
All →
Instructions
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
Instructions
Who is a Targetologist and What Are Their Responsibilities
One of the most effective promotional tools is online advertising. How does it work? You want to learn…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Instructions
HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
Instructions
What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…
All articles
Instructions
Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It
A deep dive into Hotline.ua advertising in 2026: market relevance for online stores, CPC and CPA pricing, product…
Instructions
Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…
Instructions
Serpstat vs Semrush vs Ahrefs 2026: Side-by-Side Comparison
Deep comparison of Serpstat, Semrush and Ahrefs in 2026 — features, databases, pricing and user reviews. The conclusion…
Instructions
Semrush Review 2026: Features, Pricing & Everything You Need to Know
Complete Semrush review for 2026: 55+ tools for SEO, PPC, and content marketing, Pro/Guru/Business pricing plans, limits, pros…
Instructions
Ahrefs Review 2026: Full Feature Breakdown and Pricing Guide
Complete Ahrefs 2026 review: all tools explained, pricing plans compared (Starter, Lite, Standard, Advanced, Enterprise), free tools, and…
Instructions
Serpstat Review 2026: Full Features Overview & Pricing Guide
Complete Serpstat review 2026: all platform features explained, pricing plans compared, and head-to-head vs SEMrush & Ahrefs. Is…
Instructions
Website Deindexation: What It Is and What It Affects
Website deindexation explained: when to use it intentionally and how to avoid accidental deindexation. robots.txt setup, noindex tag,…
Instructions
Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
Instructions
SEO Strategy for Website Promotion: How to Build One and What Types Exist
What is an SEO strategy, what types exist, and how to create a step-by-step SEO promotion plan: competitor…
Instructions
Technical SEO Audit: What It Is and What It Includes
What is a technical SEO audit, what it includes, which tools to use, and how often to run…
Instructions
Semantic Core & Keyword Research: The Complete Guide
Learn what a semantic core is, how it looks, which tools to use for keyword research, and what…
Instructions
Microsoft Clarity Added AI Visibility Report: What You Need to Know
Microsoft Clarity added a beta AI Visibility tab: Citations, Share of Authority, Grounding Queries. We break down every…