Instructions
Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
Latest articles
All →
Case studies
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
Instructions
Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
Recently updated
All →
Instructions
Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
Instructions
How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Instructions
Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
Most popular article
Instructions
★ Most popular blog article
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
Top guides
All →
Instructions
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
Instructions
Who is a Targetologist and What Are Their Responsibilities
One of the most effective promotional tools is online advertising. How does it work? You want to learn…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Instructions
HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
Instructions
What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…
All articles
Instructions
llms.txt: What It Is, How to Fill It, and What It Affects in 2026
What is llms.txt and why does it matter in 2026? Learn how to fill the file correctly and…
Instructions
AdFeedManager: a tool for automating advertising feed enhancement
An advertising feed is more than just a product list. It’s the first thing a buyer sees in…
Instructions
E-E-A-T in 2026: What It Is and How It Affects Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness & Trust. Learn how Google uses it to rank pages in 2026…
Instructions
HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
Instructions
Image SEO Optimization: Alt Texts, WebP/AVIF, Lazy Loading & More
Complete guide to image SEO: alt text best practices, WebP and AVIF formats, lazy loading implementation, compression, srcset,…
Instructions
The Perfect SEO URL: Structure, Rules & Checklist
What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…
Instructions
Title, Description, and H1–H6: A Complete Tag Guide
What are title tags, meta descriptions, and H1–H6 in SEO: optimal lengths, writing rules, common mistakes, and a…
Instructions
Core Web Vitals: What They Are and How They Affect SEO in 2026
Core Web Vitals in 2026: what LCP, INP, and CLS measure, why they are a Google ranking factor,…
Instructions
Internal Linking: What It Is and How It Affects SEO in 2026
What is internal linking in SEO? Learn how to build an internal link structure that boosts rankings, helps…
Instructions
Schema Markup: What It Is and How It Affects SEO in 2026
Learn what schema markup is, how it affects SEO in 2026, and how to implement it step by…
Instructions
Canonical Tag: What It Is and How It Affects SEO in 2026
What is a canonical tag in SEO: how rel=canonical works, when to use it, common mistakes to avoid,…
Instructions
Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…