Microsoft Clarity Added AI Visibility Report: What You Need to Know

Microsoft Clarity has launched a new beta section called AI Visibility — the first free tool that lets website owners see how often their pages are cited by artificial intelligence. Data comes from Microsoft Copilot and partner AI platforms and surfaces three key metrics: total citation count, Share of Authority (SoA), and AI referral traffic. This marks a major step toward mainstream GEO analytics being available at no cost.

AI Visibility in Microsoft Clarity is the first free GEO analytics tool available to the general public. It answers a question that previously required a paid platform: is AI citing your site — and how strongly?

What Is AI Visibility in Microsoft Clarity

AI Visibility is a new beta section in Microsoft Clarity, accessible via the AI Visibility (BETA) tab in the monitoring dashboard. It collects data on how frequently your site appears in responses generated by Microsoft Copilot and partner AI platforms.

Unlike traditional SEO — where you track positions in search results — GEO (Generative Engine Optimization) measures how often AI uses your content as a source when generating answers. Before this Clarity feature, comparable data was only available in paid enterprise tools.

Key Report Metrics

Citations

Citations represent the total number of times AI cited your site in its responses during the selected period. The metric is displayed as an absolute number and can be tracked over 7, 28, or 90-day windows. A site with 2,661 citations over 28 days averages roughly 95 AI mentions per day — a meaningful level of AI presence in its niche.

Share of Authority (SoA)

Share of Authority shows your slice of all AI citations for topical queries in your niche. An SoA of 20.88% means: in roughly one in five AI queries on your topic, the AI cites your site. This is the most strategically important metric — it shows how dominant your site is in AI models’ understanding of your subject area.

AI Referral Traffic

AI Referral Traffic measures the share of actual sessions that arrived from AI platforms. For most sites this is currently below 1%, but the trajectory is upward. The earlier you start tracking this metric, the clearer picture you get of how AI-driven traffic is forming in your niche.

Grounding Queries

The Grounding Queries section shows the specific search queries for which AI is citing your site. For each query it displays the SoA percentage and the absolute citation count.

This data is a goldmine for content strategy. If AI frequently cites you for the query “google spreadsheets” with an SoA of 23.41%, your content on that topic is considered authoritative by AI models. The right response: expand the cluster — write related articles, refresh existing ones, add Schema.org markup to all of them.

My Cited Pages

My Cited Pages ranks your individual pages by citation count. It answers the question: “Which of our content does AI consider most valuable?”

If one page leads with a large gap (e.g., 1,840 citations vs. 153 for the second), that is a signal: this topic is your primary AI asset. Protect it — keep it updated, expand it, and build internal links from related content toward it.

How to Access the Report

1. Open Microsoft Clarity (clarity.microsoft.com) and sign in
2. Select your project
3. Navigate to the Monitoring Dashboard
4. Click the AI Visibility (BETA) tab
5. Select the Citation subsection or browse the overview

If the tab is not visible, confirm that the Clarity script is installed and has been active on your site for at least 7 days. Data accumulates progressively and may appear with a short delay.

Why This Matters for GEO Optimization

GEO (Generative Engine Optimization) is the practice of optimizing your site for AI-generated answers: Copilot, ChatGPT, Gemini, Perplexity. Unlike classic SEO, the goal here is to appear in the context of an answer, not just rank in the results list.

• New traffic entry point — AI answers already drive real sessions, and the channel’s share grows month over month
• Brand authority — when AI regularly cites you, it reinforces brand trust even without a direct click
• Competitive edge — most sites aren’t yet tracking AI citations. Early movers build a data advantage that compounds over time
• Free baseline — Clarity provides this data at no cost, unlike Semrush AI Toolkit or dedicated paid GEO platforms

AI Visibility in Microsoft Clarity — Action Checklist

• Connect Microsoft Clarity to your site and verify the project
• Open the AI Visibility (BETA) tab in the monitoring dashboard
• Record baseline values: Citations, SoA, AI Referral Traffic
• Review Grounding Queries — identify the top 5 queries where you are being cited
• Open My Cited Pages — identify your highest-cited pages
• For top-cited pages, verify Schema.org markup is present (FAQPage, HowTo, Article)
• Plan content cluster expansions around the top queries from Grounding Queries
• Repeat the analysis monthly — track SoA and Citations growth

Frequently Asked Questions

What is AI Visibility in Microsoft Clarity?

AI Visibility is a new beta section in Microsoft Clarity that shows how often your website is cited by AI systems. It surfaces three core metrics: Citations (total citation count), Share of Authority (your share of all citations for relevant queries), and AI Referral Traffic (sessions arriving from AI platforms). Data is sourced from Microsoft Copilot and its partner ecosystem.

How do I access the AI Visibility report in Clarity?

Open Microsoft Clarity (clarity.microsoft.com), select your project, and navigate to Dashboard → AI Visibility (BETA). If the tab is not visible, make sure your site is verified in Clarity and that the Clarity script has been running for at least 7 days.

What is Share of Authority (SoA) in Clarity?

Share of Authority (SoA) is the percentage that shows what fraction of all AI citations for a given topic cluster belongs to your site. For example, an SoA of 20.88% means: in roughly one in five AI responses touching your topic, the AI cited your website. A higher SoA signals that AI models consider your site an authority in that niche.

Can I increase my Citations count in AI?

Yes. The main levers are: publish comprehensive, well-structured content that directly answers specific questions; implement Schema.org markup (FAQPage, HowTo, Article); maintain a technically clean site with a correct robots.txt and sitemap. The My Cited Pages section in Clarity shows which of your pages AI already cites — expand and deepen those topics to compound your authority.

What is the difference between AI Referral Traffic and regular referral traffic?

Regular referral traffic includes clicks from any external website. AI Referral Traffic captures only sessions that originated from AI platforms such as Microsoft Copilot and Bing AI. This number is still below 1% for most sites, but it is growing rapidly as AI-powered search becomes a primary discovery channel for a growing share of users.

Want to grow your site’s visibility in AI answers? Spilno Agency performs GEO audits, optimizes content for AI citation, and sets up AI visibility tracking in Microsoft Clarity.