Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads

This case study on promoting an auto repair shop and car service using Google Ads and Facebook Ads was created by Spilno Agency based on its experience. It’s worth noting that the auto service also sells tires.

About the company: An auto service center providing car repair, tire fitting, and other vehicle maintenance services. The auto service is located at the intersection of 3 small towns with a significant population.

After a meeting with the client, who had previously worked with a marketing agency, a goal was set: to generate 250 leads per month. A lead is defined as a unique call, a unique callback, and a submitted form on the website.

After gaining access and analyzing the Google Ads campaigns, Spilno Agency divided the goal of 250 leads into 2 stages:

1. Stage one: achieving 150 leads within the first month of work.
2. Stage two: achieving 250 leads within the second month of work.

Objective:

Achieve 150 leads within the first month of work. A lead is defined as a unique call, a unique callback, and a submitted form on the website.

After discussing the objective, the strategy for achieving the goal was determined:

Solution:

1. Verification of call tracking service functionality and import of goals into Google Analytics 4 and Google Ads.
2. Google Ads optimization:
   • Reallocation of budget to more effective campaigns.
   • Optimization of underperforming campaigns.
   • Disabling and restructuring campaigns that are not profitable at all.
3. Launch of Meta Ads campaigns using lead forms.

What worked best:

1. Competitor advertising.
2. Performance Max campaigns and separate search campaigns also performed well.
3. Google Maps advertising worked very effectively.
4. Meta advertising also yielded results, but the cost per lead was 20% higher than in Google Ads. Therefore, at the time of writing this case study, the majority of the budget is allocated to Google Ads.

Result:

After 31 days of work, the result was 168 leads.

We also resolved a problem the client had with previous agencies: calls from other regions. It should also be noted separately that requests and calls for tire fitting are not counted as leads, as the cost of such a lead is less than $2.

P.S. If you are interested in promoting your auto service using Google Ads or Facebook Ads, please submit an inquiry on our website – https://spilnoagency.com.ua/

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