Instructions
Google Merchant Center — an effective tool for online shopping
Google Merchant Center (GMC) in 2026: complete guide to Merchant Center Next, product feed, free listings, AI Overviews…
// Blog category
Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
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Instructions
Google Shopping setup: step-by-step instruction
Step-by-step guide to setting up Google Shopping in 2026: Merchant Center Next, product feed, Performance Max, free listings.…
Instructions
How Contextual Advertising Works and Why It Attracts Clients
Have you ever noticed that as soon as you search for something on Google, that item starts «following»…
Instructions
How to Write a Google Ads Specialist Job Description
Finding a truly qualified Google Ads specialist who understands return on investment, not just clicks, is a complex…
Instructions
Where to find a job for a Google Ads specialist?
Online commerce has grown significantly because it’s more convenient for people to shop from home. This is why…
Instructions
How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
Instructions
APIx Drive Review 2026: Marketing Integration Automation for Google Ads and Meta Ads
APIx Drive is a no-code service for automating lead transfer from Google Ads and Meta Ads to CRM.…
Instructions
Google Ads Specialist: Responsibilities, Skills & Salary u2014 2026 Guide
A Google Ads specialist (also called a PPC specialist) is a paid-media expert who sets up and optimises…
Case studies
Case Study: Diesel Car Service Promotion — Google Ads Optimisation in Odesa
A diesel car service in Odesa approached Spilno Agency to improve the efficiency of their Google Ads. Over…