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What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide
Complete guide: what is targeted advertising, how it differs from contextual ads, breakdown of 8 platforms (Meta, TikTok,…
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Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
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Instructions
What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide
Contextual advertising means paid ads on Google based on user queries. We cover types, prices in Ukraine 2026,…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
Case studies
Promoting a Translation Agency in Ukraine with Google Ads
A real Google Ads case study for a translation agency: in the first month we generated 157 leads…
Case studies
Promotion of Car service with Google Ads and Meta Ads
Objective: Generate 250 leads per month for an auto service in a small town. Solution: Results: Additional Tips:…
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Web Analytics
Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application
Attribution in digital marketing is the process of determining the value of each marketing channel in the user’s…
Instructions
What a PPC Student Needs to Pay Attention to in Order to Easily Find a Job Later?
Why Choose a Career as a PPC Specialist? The world of digital marketing is constantly evolving, and the…