Instructions
Why Can’t I See My Google Ads? 19 Reasons and How to Fix Them
You launched a Google Ads campaign but can’t find your ad in search results? That doesn’t mean it…
// Blog category
Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
Not sure about your setup? Order a free account audit.
All articles
Case studies
Case Study: Auto Parts Store Advertising in Google Ads — +17% Orders, -21% CPL
Spilno Agency case study: managing Google Ads for an auto parts e-commerce store — Search, Google Shopping and…
Case studies
Promoting an English Language School — Google Ads Case Study
How we reduced cost per lead for a children's English school by 45% in 2 months using Google…
Instructions
How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
Case studies
Google Ads for Freight and Oversized Transportation — Case Study
A freight and oversized transportation company came to us with a CPL of 443 UAH and just 50…
Case studies
Promoting an Online Cosmetics Store — Google Ads Case Study
A cosmetics online store with zero Google Ads experience reached break-even in 5 weeks. Budget: UAH 15,000/month, CPL:…
Instructions
How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
Case studies
Promoting a Translation Agency via Google Ads: From 0 to 94 Leads
This case study is prepared by the digital marketing agency Spilno. About the Client and Situation Client: a…