Instructions
Which Products to Start Advertising in Google Ads for an Online Store
Most online stores launch Google Ads across their entire catalogue — and burn through their budget fast. At…
// Blog category
Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
Not sure about your setup? Order a free account audit.
All articles
Instructions
Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
Instructions
GCLID Tag: What It Is and How It Works
GCLID is the unique click identifier Google Ads adds to your URL, feeding GA4 with the data it…
Instructions
Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
Instructions
Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
Instructions
How to launch ads on Google Maps: a complete beginner’s guide (2026)
Step-by-step guide to launching Google Maps ads: formats (Promoted Pin, Map Search Ads, Place Sheet), Performance Max for…
Instructions
How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
Instructions
How Performance Max campaigns work in Google Ads: a guide for first-time advertisers
How Performance Max campaigns work in Google Ads — the algorithm, asset groups, metrics (CTR, CPA, ROAS, tROAS),…
Instructions
Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…