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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
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Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
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Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
News
Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
On August 18, 2026 Google sunsets the Content API for Shopping — migrate to the Merchant API or…
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Google Is Changing Its Bidding Systems on August 17, 2026: What Advertisers Should Do
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How Much Does a Google Ads Specialist Earn in 2026 — Salary Research
A Google Ads specialist (PPC expert) in 2026 earns anywhere from $500/mo as a Junior in Central and…
Instructions
Google Ads Bidding Strategies for Online Stores: How They Work and Which to Use in 2026
A Google Ads bidding strategy defines how the system sets your price per click or per conversion to…
Instructions
Who Is a PPC Specialist and What Do They Do in 2026?
A PPC specialist manages paid ads in Google Ads and Meta Ads. Job description, skills, benefits for an…
Instructions
What to Do When a Freelancer or Agency Won’t Hand Over Your Google Ads Account
A Google Ads account belongs to the advertiser — the business whose website is promoted in it —…
Instructions
Google Ads for HVAC: What It Is and Where It’s Available in 2026
“Google Ads for HVAC” is the more accurate phrase than the commonly used “HVAC campaigns” — there’s no…
Instructions
How to Advertise an Intimate-Products Store in Google Merchant Center
Yes, you can advertise intimate products on Google — it’s legal, and Google Merchant Center explicitly allows “adult-oriented…
Instructions
Google Merchant Center: How to Increase the Number of Approved Products
A “Disapproved” label next to a product in Google Merchant Center means it is not shown in Google…
News
Conversion Tags: a New Google Ads Feature for Smart Bidding
Google Ads has added a new option in account settings — «Enable conversion-based customer lists». When you turn…
Instructions
Google Ads Coupon 2026: Who Can Get the Promo Code and What Are the Conditions
A Google Ads coupon (also called a promo code, voucher or bonus) is an advertising credit that Google…