
Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
175 articles

Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…

Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…

Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…

UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…

Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…

Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…

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Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…

Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Business Manager is a special Meta cabinet created for advertisers. It is a very convenient tool for regulating…
Google Tag Manager is a powerful tool for managing tags on your website. To share this tool with…

What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…

Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…

How to add card to facebook pay how to add card to facebook pay is a key question…