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How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
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Step-by-step digital marketing guides from the Spilno Agency team: Google Ads setup, GA4, Google Merchant Center, SEO and social media advertising. Every guide is written by practitioners and based on real client projects.
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How Performance Max campaigns work in Google Ads: a guide for first-time advertisers
How Performance Max campaigns work in Google Ads — the algorithm, asset groups, metrics (CTR, CPA, ROAS, tROAS),…
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Google’s official statements on what affects ranking: a 1998–2026 deep dive
A chronological deep dive into Google's official statements on ranking factors — from PageRank (1998) to AI Overviews,…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide
What ROAS, ROMI, ROI, CTR, CPC, CPA, LTV and 30+ other digital marketing metrics actually mean. Formulas, 2025–2026…
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The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage
The marketing funnel isn’t a textbook abstraction — it’s a map of real user decisions: from the moment…
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SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…
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Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It
A deep dive into Hotline.ua advertising in 2026: market relevance for online stores, CPC and CPA pricing, product…
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Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…