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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Pagination SEO for E-Commerce: canonical, noindex, crawl budget [2026 Guide]
Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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What Does a Content Manager Do
The concept of content management is widespread today, yet it still lacks a single, clear definition. The market…
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Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
To answer these questions, we need to understand what exactly an agency does and what its value is. …
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How to Define Your Target Audience? Step-by-Step TA Analysis by Spilno Agency
How to define your target audience for marketing and advertising. Step-by-step TA analysis by Spilno Agency — demographics,…
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Semrush Review 2026: Features, Pricing & Everything You Need to Know
Complete Semrush review for 2026: 55+ tools for SEO, PPC, and content marketing, Pro/Guru/Business pricing plans, limits, pros…
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Why I can’t see my ads on Google
Many advertisers face the situation when they launch an advertising campaign on Google Ads but cannot find their…
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tl;dv Review 2026: AI Meeting Recorder for Zoom & Google Meet
tl;dv review: AI meeting recorder for Zoom & Google Meet. Features, pricing (Free, Pro $18/mo, Business $59/mo), integrations,…
Case studies
Case study: promotion of a diesel car service
The client turned to Spilno Agency with the task of improving communication with the contractor and increasing the…
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How to choose a digital marketing contractor?
In today’s business, effective marketing is a key success factor. However, companies often face the question: should they…
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LiteSpeed Cache: Overview of the plugin functionality
LiteSpeed Cache is one of the most effective plugins for speeding up WordPress sites. It uses server cache,…
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Yoast SEO: Overview of the plugin functionality
Yoast SEO is one of the most popular plugins for search engine optimization of WordPress sites. It provides…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Why I can’t see my ads on Google
Many advertisers face the situation when they launch an advertising campaign on Google Ads but cannot find their…
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Who is a marketer and what does a marketer do in 2026
A marketer is a specialist who researches the market, audience and competitors, builds the product's go-to-market strategy and…
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How real-world businesses are transforming with AI – with 50 new stories
Article source – https://blogs.microsoft.com/blog/2025/02/05/https-blogs-microsoft-com-blog-2024-11-12-how-real-world-businesses-are-transforming-with-ai/ One of the highlights of my career has always been connecting with customers and…
Case studies
Case: advertising to car parts store in Google Ads
Challenge: The main problem was poor communication with the current agency. At the negotiation stage, the client focused…
Case studies
Promoting an English language school
The client wanted to fill a group for an English course for children. Previously, the client had already…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…