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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Pagination SEO for E-Commerce: canonical, noindex, crawl budget [2026 Guide]
Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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What Does a Content Manager Do
The concept of content management is widespread today, yet it still lacks a single, clear definition. The market…
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Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
To answer these questions, we need to understand what exactly an agency does and what its value is. …
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How to Define Your Target Audience? Step-by-Step TA Analysis by Spilno Agency
How to define your target audience for marketing and advertising. Step-by-step TA analysis by Spilno Agency — demographics,…
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Semrush Review 2026: Features, Pricing & Everything You Need to Know
Complete Semrush review for 2026: 55+ tools for SEO, PPC, and content marketing, Pro/Guru/Business pricing plans, limits, pros…
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Why I can’t see my ads on Google
Many advertisers face the situation when they launch an advertising campaign on Google Ads but cannot find their…
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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
Instructions
Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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GCLID Tag: What It Is and How It Works
GCLID (Google Click Identifier) is a unique click identifier that Google Ads automatically appends to URLs when a…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Pagination SEO for E-Commerce: canonical, noindex, crawl budget [2026 Guide]
Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…
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Microsoft Clarity Review: Heatmaps and Session Recordings — Complete Guide
Full Microsoft Clarity 2026 review: what it is, how to install it, how to read heatmaps and session…
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CMS Comparison for Corporate Website: WordPress, Joomla, Drupal, Wix, Shopify — SEO 2026
Choosing a CMS is one of the most critical decisions when building a corporate website. WordPress, Joomla, Drupal,…
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GA4 Measurement Protocol: What It Is and How to Set It Up
GA4 Measurement Protocol is Google’s HTTP API that lets you send analytics events directly from a server, offline…
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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…